updated 3/23/2011 12:20:03 PM ET 2011-03-23T16:20:03

Stories of people spending thousands of real dollars, to pay for virtual items on games like Facebook's Farmville have become commonplace over the past year, but now an  Australian gaming website has taken it to a whole new level.

The site, My Media Gaming Network ( MMGN ) has decided to completely remove the middle man. The company is planning to launch "an online marketplace where gamers can sell virtual goods across multiple video games," according to a report in GamesBeat. The website enables users to make a trade or make a profit off things they pick up in a game that they may not have use for at the moment. For now, the site will charge two dollars for each transaction, but may develop a sliding scale for items that don’t cost very much.

These dealings already occur on the site's discussion forums, but the hope is that the launch will be a way to formalize the transactions into an actual marketplace. The virtual goods can come from role-playing games like World of Warcraft or to perks in social networking games such as Farmville.

Roy Hui one of the company's founders told GamesBeat the site would be "initially [be] looking at the more hardcore gamers, they really want the super-duper noble 21 platinum horse,” he said. “They’ve been trying two weeks to get it but there isn’t an efficient way to get that horse — we’ll give them a more efficient way of getting it.”

For those in need of a little cash, the site already attracts around 500,000 unique users a month, so there will be plenty of people to buy that sword you're trying to unload.

This article was provided by InnovationNewsDaily, a sister site of TechNewsDaily.


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