NEW YORK, March 24, 2011 (GLOBE NEWSWIRE) -- Winning Brands Corporation (Pink Sheets:WNBD) (Frankfurt:WMU), , manufacturer of Winning Colours 1000+ Stain Remover, World's Most Versatile Cleaning Solution™, is moving from market testing to commercial product sales in Europe for Q2. Roma Company, , will officially launch its new distributorship of Winning Colours 1000+ Stain Remover to consumers and industry at the International Building Trade Fair in Belgrade, April 12th - 16th. Roma will have the first completed euro-version of the 1000+ product on display.
Roma will carry 1000+ in its 8 Serbian and Montenegrin retail outlets and 4 wholesale distribution centres from which to supply other retailers throughout these two countries. Roma has over 100 employees who are carefully selected and trained for pleasant and effective service of domestic and foreign customers and is gaining a reputation for progressive initiatives in the South East European market.
The start of Winning Colours 1000+ Stain Remover sales in Europe follows several years of informal testing of various kinds by Winning Brands there to gauge the response of Europeans to the product. The goal was to determine whether the reaction would be similar to that of North American consumers and whether the stain types and cleaning applications were a good fit. In North America, Winning Colours 1000+ Stain Remover is building a fan base for its unusual versatility and performance. Findings in Europe confirmed that the product is competitive and interesting.
Winning Brands' International Sales Manager, Daniela Relja, puts the start of European sales into perspective: "Roma is the perfect launch partner – committed, capable and creative. Roma's business model and current operations are an exact fit for a start in this region. Our Distribution Agreement, signed today, envisions long-term cooperation. It has been a pleasure bringing this to fruition."
The experiences gained through these first European stores will help Winning Brands' Product Ambassadors in other European nations identify the most suitable distributors in nations where product impressions have been gathered, such as Denmark, Germany, The Netherlands, UK, Ireland and Italy. The timing of national activities is dependent upon a variety of practical and regulatory details. Such practical considerations became the deciding factor to commence in Serbia and Montenegro, where Roma operates both as a retailer and distributor. Winning Brands views Europe as an important sphere of sales activity over the long term for Winning Colours 1000+ Stain Remover because of the similarity of consumers compared to North America and a population that is nearly twice the size of North America.
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ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of advanced cleaning solutions, including Winning Colours 1000+ Stain Remover, , an alternative to conventional solvents. The innovative stain remover and multi-cleaner is much discussed in social media because of its unusual characteristics: Winning Colours 1000+ Stain Remover is targeted by Winning Brands to become the world's favourite stain removing solution because of its remarkable skin-friendliness, versatility and economy when diluted with water. The product is known as 1000+ Stain Remover in non-English speaking markets.
Winning Colours 1000+ Stain Remover also uses 90% less packaging than conventional cleaners by being super-concentrated, enabling consumers to throw away 9 times fewer bottles into the waste stream, together with reduced waste in cardboard case packaging, fuel consumption and CO2 emissions related to transportation.
PRODUCT INFORMATION and INTERVIEWS:
Winning Colors/Winning Colours is a registered trademark, 1000+ Stain Remover and the phrase "World's Most Versatile Cleaning Solution" is a trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation.
CONTACT: Winning Brands Corporation Tel: (866) 722-3542