updated 3/29/2011 11:16:33 AM ET 2011-03-29T15:16:33

PALM COAST, Fla., March 29, 2011 (GLOBE NEWSWIRE) -- Moving Minds, LLC, a strategic marketing and Internet consultancy, today announced the formation of Tickle Me Silly, LLC to create, distribute and license a series of iconic character brand properties focused on a variety of consumer markets, including children's entertainment, apparel, toys, publishing and games. The spin-off represents a strategic shift for Moving Minds as the company formally separates its business-to-business branding and marketing consultancy from Tickle Me Silly, created to focus entirely on consumer markets, brands and products.

Lou Hughes, principal and chief marketing officer of Moving Minds, will remain in his current role while also serving as the CEO and creative director for Tickle Me Silly. Kathryn Hughes, chief strategy officer of Moving Minds, will serve as executive vice president of business development for Tickle Me Silly.

"The formation of Tickle Me Silly provides a master brand for a growing pipeline of new character properties currently under development. We are thrilled to introduce our first character property – Olly Oogleberry – a curious and lovable alien seeking adventure and discovery at the 2011 Licensing International Expo in Las Vegas," said Lou Hughes, founder and CEO of Tickle Me Silly. "Consumers, manufacturers, publishers and licensees are always looking for the next big thing. Olly Oogleberry was created to fill a distinct void in the marketplace and cut through the clutter with a bold, vibrant design and powerful brand proposition that connects emotionally with consumers of all ages. After an extensive period of character development, consumer research and testing in five U.S. and International markets, as well as implementing a pre-launch social media marketing strategy that has generated nearly 10,000 Facebook fans testifies that Olly Oogleberry's brand position is resonating with children and the highly sought after 12-17 year old teen segment with more than $200 billion in buying power." 1

The debut of the alien character property Olly Oogleberry comes on the heels of a tremendous uptick in UFO sightings around the World as well as a recent spate of alien-oriented live action and animated movies out of major Hollywood studios.

Lou Hughes is an award-winning strategic marketing executive having led strategic marketing and digital media initiatives for many of the world's most recognizable brands in online services, technology, healthcare and financial services.

Source: 1 EPM Communications, Inc.

About Moving Minds(TM)

Moving Minds is a strategic marketing and Internet consultancy focused on creating big, bold brands and backing them up with integrated, multi-channel marketing programs that attract, retain and deepen relationships with prospects and customers. With offices in Washington, D.C. and Palm Coast, Florida, Moving Minds' clients and experience range from early stage start-ups to the largest Fortune 500 companies in online services, technology, healthcare and financial services. For more information about Moving Minds, visit: http://www.movingmindsllc.com .

About Tickle Me Silly(TM)

Tickle Me Silly creates, distributes and licenses iconic brand properties that elicit wonder, joy and a sense of connection. Tickle Me Silly will be debuting its first character property - Olly Oogleberry - at the 2011 Licensing International Expo in Las Vegas, Nevada, June 14-16, Booth # 5827. For more information about Tickle Me Silly, visit: http://www.ticklemesilly.com .

About Olly Oogleberry(TM)

Earth. R U Ready for Blast Off? Introducing the next great character brand - Olly Oogleberry - a curious and lovable alien seeking adventure and discovery. For more information about Olly Oogleberry, visit: http://www.ollyoogleberry.com or http://www.facebook.com/OllyOogleberry .

CONTACT: Lou Hughes
         (202) 503-4021

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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