updated 4/4/2011 8:16:27 AM ET 2011-04-04T12:16:27

WOBURN, Mass., April 4, 2011 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), developer of the award-winning iAPPS web experience management product suite and interactive technology solutions, announced today that websites it developed for Songbird Hearing, Janney Montgomery Scott, and PODS were recently honored by the Web Marketing Association as IAC Award-winners (Internet Advertising Competition). The Songbird and PODS sites each won for Best Website within their respective industry category, while the Janney site was recognized for Outstanding Website design. The Internet Advertising Competition was developed in 1999 to recognize superiority in online advertising and acknowledge those responsible for quality online marketing.

"Each year the creativity and excellence in online advertising continues to rise," said William Rice, president of the Web Marketing Association, Inc. "The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlighting the best in online advertising by medium and industry."

The winning entry for Best Medical Equipment Website was awarded to the SongbirdHearing.com website. Developed on iAPPS Content Manager, iAPPS Commerce and iAPPS Marketier, the website was developed to augment Songbird's primary reliance on Direct Response Television advertising and give them capabilities to execute and track highly targeted interactive campaigns that increase the effectiveness of their advertising spend. The interactive marketing solution that Bridgeline developed for Songbird more capably distributes their patented hearing technology to highly targeted audiences. With iAPPS as their web engagement platform, Songbird is able to deliver relevant shopping experiences to site visitors that result in building long-term customer relationships and increased revenues.

Winning accolades for Outstanding Website design was janney.com, the website for Janney Montgomery Scott, a full-service financial services firm and subsidiary of The Penn Mutual Life Insurance Company. Also developed on the iAPPS Product Suite, janney.com was built to more correctly reflect Janney's current corporate brand identity and content requirements, while also providing a more effective gateway to their business lines and secure information. By leveraging iAPPS Content Manager, Janney can quickly and easily deliver up-to-date, brand-sensitive content in real time. Additionally, iAPPS Content Manager empowers Janney's non-technical site administrators to create, manage and edit site content within an easy-to-use interface.

Awarded Best Website in the Transportation Industry category was PODS.com. Recently redeveloped by Bridgeline, the new PODS site was targeted specifically at increasing the percentage of PODS' customers that book online versus over the phone. The new website focuses heavily on delivering relevant user experiences for identified audience segments that visit PODS.com with the goal of providing relevant information for each. From PODS' homepage, visitors can now easily pick which customer segment they belong to by clicking one of four prominently placed segment areas. By doing so, they're able to view a series of pages specifically designed to meet their needs, including relevant content and quote mechanisms.

"The Internet Advertising Competition developed by the Web Marketing Association is a prestigious award program," says Thomas Massie, Bridgeline Digital Chairman and CEO. "We are flattered to have received winning honors from this award competition for our 2011 entries. Our achievements tell us that we are on the forefront of the interactive solutions industry."

About The Internet Advertising Competition

The Internet Advertising Competition (IAC) Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising. The  Web Marketing Association  (WMA) was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, advertising, PR and design professionals who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate Web sites. The Web Marketing Association is the producer of the WebAwards, an annual award competition that is designed to judge corporate Web sites against an Internet standard and against peer sites within their industry. Now in its 15th year, the WebAward Competition has become the premier event for web developers and marketers each year.

About Bridgeline Digital

Bridgeline Digital is a developer of an award-winning web experience management product suite and award-winning interactive business technology solutions that help customers leverage best in class web-based technologies to achieve their business objectives. The  iAPPS Product Suite  is an innovative SaaS solution that unifies  Content Management, eCommerce eMarketing, and  Analytics  capabilities into the heart of websites, online stores, intranets, extranets, and portals – enabling business users to swiftly enhance and optimize the value of their web properties.  iAPPS Content Manager  is the  2010 CODiE Award Winner  for Best Content Management Solution, globally.

Combined with award-winning interactive technology development services by Microsoft Gold-Certified development teams, Bridgeline Digital helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, e-commerce development, usability engineering,  SharePoint  development, rich media development, and search engine optimization.

Bridgeline Digital is headquartered near Boston, with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Washington, D.C., and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Sun Chemical, Honeywell, Healthcore, LG Electronics, Marriott International, Berkshire Life, PODS, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, and the American Academy of Pediatrics. To learn more about Bridgeline, please visit www.bridgelinedigital.com .

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions including the risks described in our filings with the Securities and Exchange Commission that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. We expressly disclaim any obligation to update any forward-looking statement.

CONTACT: Brian Bolton
         Bridgeline Digital, Inc.
         Vice President of Marketing
         781.497.3013
         bbolton@blinedigital.com

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