updated 4/5/2011 8:46:03 AM ET 2011-04-05T12:46:03

WILTON, Conn., April 5, 2011 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCBB:DKAM), a leading developer and marketer of beverage products, today announced that Superior Beverage Group will distribute Rheingold Beer in Ohio. Superior Beverage Group is an organization that services approximately 10,800 retailers in 33 counties in Northeast and Central Ohio. Major markets in Superior's territory include Columbus, Cleveland and Youngstown. Their initial order is expected to ship with the next production run of Rheingold at The Lion Brewery.

Joe Belli, National Sales Manager for Rheingold Beer, added, "Superior is a big piece of the Keg1 Network we distribute Rheingold through in Texas, and we are looking forward to increasing our footprint with Keg1 in Ohio. The Midwest is my home region and I'm proud to be expanding in the territory and excited about the increased revenue and sales this will mean to Rheingold."

Superior Beverage joins Stagnaro Distributing, Iron City Distributors and NWO Beverages as Rheingold Beer distributors in Ohio.

A photo accompanying this release can be found at: https://www.issuerdirect.com/corporate/mediaroom/69121 .

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages including Willie Nelson's Old Whiskey River Bourbon, Olifant Vodka, Aguila Tequila and Rheingold Beer.

For further information, please visit our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

The Drinks Americas Holdings, Ltd. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7881 .

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

CONTACT: Charles Davidson
         Drinks Americas
         203-762-7000
         cdavidson@drinksamericas.com

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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