updated 4/5/2011 9:17:09 AM ET 2011-04-05T13:17:09

SAN FRANCISCO, April 5, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD) and Medical Alarm Concepts Holding, Inc. (OTCBB:MDHI), the manufacturer of the MediPendant™, the first fully-monitored medical alarm system that allows you to speak and listen directly through the pendant, today announced the formation of a new joint marketing venture to market and sell the MediPendant personal alarm device. Under the terms of the agreement, the two companies will pool their resources to operate the venture, thereby splitting revenues, costs and profits on an equal 50% / 50% basis. Additionally, YesDTC has acquired approximately 21.5 million shares of Medical Alarm Holdings, Inc. as part of the agreement.

"The last rounds of test results for the MediPendant program were nothing short of spectacular," commented Joseph Noel, CEO of YesDTC. "With a modest $33,500 media budget, revenues as determined over the likely life of the contracts that were gained will likely top $164,000, based on average contract terms. We could also immediately monetize these new customers, via a customer factoring arrangement that is already in place, and generate immediate cash in the amount of nearly 250% of what we spent on media to acquire these customers." He continued, "These days, direct response television marketing programs that produce numbers in the mid-200%-range are consider a big success. As we increase our media spending, we believe the MediPendant program can be a significant generator of profits for both companies and their investors. We could not be more pleased with the MediPendant program as we prepare for re-launch."

The MediPendant™ personal medical alarm solution offers customers significant advantages as the only monitored personal medical alarm on the market today that allows full speak and listen capabilities directly through the pendant. Two new versions of the product are currently in the testing phase and are expected to be unveiled over the coming weeks. The personal medical alarm industry is estimated to generate tens of millions of dollars per month in sales.

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognitions. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. More information on YesDTC Holdings can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv.

About Medical Alarm Concepts

Medical Alarm Concepts Holdings, Inc. ("MAC") develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace. The company has built its reputation in the personal emergency response system (PERS) and medical alert industry. With patented technology and state-of-the-art services, MAC is uniquely positioned to mobilize the right people, skills and alliances to ensure success and client satisfaction. Medical Alarm Concepts' design and support philosophy emphasizes industry best practices, while providing polished and savvy solutions. MAC's latest innovation is the development of its two-way voice speakerphone pendant technology. For more information, please visit the company's website at http://www.medicalalarmconcepts.com .

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

CONTACT: YesDTC Holdings, Inc.
         Tel: (925) 247-6666

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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