updated 4/5/2011 10:16:41 AM ET 2011-04-05T14:16:41

BROOKINGS, S.D., April 5, 2011 (GLOBE NEWSWIRE) -- Daktronics Inc. (Nasdaq:DAKT) of Brookings, S.D., today released "The Digital Advantage," a free, 10-page brochure that explains how a digital display can benefit retailers.

This informative resource, packed with retailer quotes, installation photographs, and tear-out worksheets, informs businesses about:

  • How LED signs increase sales
  • How to use a digital display
  • How to determine a display's return on investment

"The beauty of the worksheets in 'The Digital Advantage' is that a sign company can use them to work through a case study with the retailers to show a display's ROI for their particular business," says Kelly Koenig, one of Daktronics' regional sales managers.

Businesses focus more than ever on spending advertising dollars wisely during this current economy. They ask legitimate questions about whether the benefits of a digital display will be worth the overall cost. "The Digital Advantage" will help retailers make a more educated decision about whether to invest in an LED sign or not.

Access your free copy of "The Digital Advantage" at www.daktronics.com/digitaladvantage

About Daktronics

Daktronics, celebrating its 40th year of business in 2008, is recognized as the world's leading provider of full-color LED video and messaging displays. Daktronics began manufacturing LED video displays in 1997. Since then, nearly 5,000 full-color large screen LED displays have been sold and installed in commercial and sporting facilities around the world. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world's leading provider of LED video displays. Daktronics designs, manufactures, markets and services display systems and digital billboards for customers around the world, in business, transportation, and sport applications. For more information, visit the company's World Wide Web site at: http://www.daktronics.com , e-mail the company at commercial@daktronics.com, call (605) 692-0200, ext. 56219, or toll-free (888) 325-7446 in the United States or write to the company at 201 Daktronics Drive, PO Box 5128 Brookings, S.D. 57006-5128.

The Daktronics logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5476   

CONTACT: Media Relations
         Dawn Waterman
         tel 1-888-325-7446
         e-mail dawn.waterman@daktronics.com
         Jim Vasgaard
         tel 1-888-325-7446
         e-mail jim.vasgaard@daktronics.com

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