updated 4/7/2011 8:16:55 AM ET 2011-04-07T12:16:55

BELLPORT, N.Y., April 7, 2011 (GLOBE NEWSWIRE) -- Perfumania Holdings, Inc. (Nasdaq:PERF) announced today that Perfumania, one of its wholly-owned subsidiaries which operates specialty retail fragrance stores throughout the United States and Puerto Rico, reported total net sales of $20.5 million for the five week fiscal month of March 2011 which ended April 2, 2011 versus $18.1 million for the five week fiscal month of March 2010 which ended April 3, 2010. On a year-to-date basis, total net sales were $39.9 million in the current year compared with $36.7 million last year. For the month of March 2011, comparable store sales increased by 15.9%. Comparable store sales on a year-to-date basis increased by 11.0%. Comparable store sales measure sales from stores that have been open for one year or more. We exclude stores that are closed for renovation from comparable store sales from the month during which renovation commences until the first full month after reopening.

PERFUMANIA MARCH AND FISCAL YEAR TO DATE 2011 RETAIL SALES ($'s in $000's):
   FY    FY    FY  
  2011   2010   2009  
    Increase        
    (Decrease)   Increase    (Decrease)
             
Number of Stores, March 354 (3.3%) 366 2.3% 358  
             
March Total Retail Sales $20,478 12.9% $18,143 17.5% $15,446  
             
YTD March Total Retail Sales $39,888 8.6% $36,734 14.0% $32,236  
             
March Comparable Store Sales   15.9%   12.1%   (14.6%)
             
YTD March Comparable Store Sales   11.0%   8.6%   (9.7%)

This press release may include information presented which contains forward-looking information, including statements regarding the strategic direction of the Company. Some of these statements, including those that contain the words "anticipate," "believe," "plan," "estimate," "expect," "should," "intend," and other similar expressions, are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by those forward-looking statements. Among the factors that could cause actual results, performance or achievement to differ materially from those described or implied in the forward-looking statements are our ability to service our obligations, our ability to comply with the covenants in our senior credit facility, general economic conditions including a decrease in discretionary spending by consumers, competition and the ability to raise additional capital to finance our expansion. Additional information regarding factors that could cause results to differ can be found in the company's Annual Report on Form 10-K for the fiscal year ended January 30, 2010, in the section entitled "Risk Factors." 

CONTACT: Michael W. Katz
         President and
         Chief Executive Officer
         Perfumania Holdings, Inc.
         631-866-4156

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