updated 4/7/2011 11:16:53 AM ET 2011-04-07T15:16:53

BROOKINGS, S.D., April 7, 2011 (GLOBE NEWSWIRE) -- When it comes to digital billboard advertising, image quality is everything. With Daktronics' pioneering calibration methods, LED billboards continue to look great years after their installation.

As the world's leading digital billboard manufacturer, Daktronics Inc. (Nasdaq:DAKT) of Brookings, S.D., applied its calibration techniques developed for the company's LED video displays to its digital billboard line, ensuring that static imagery pops with photo-realism and brilliance expected by outdoor companies and their clients.

Now Daktronics has released "Digital Billboard Calibration White Paper" further explaining the importance of calibration and Daktronics holistic approach at: www.daktronics.com/bbwhitepaper .

In addition, to help customers better understand Daktronics' patented remote field calibration process, view an educational video at: www.daktronics.com/bbvideo .

Daktronics uses the very best light emitting diodes (LEDs) available from the leading manufacturers ensuring customers the highest image quality and color consistency throughout a digital billboard's lifetime. However, it is a fact that all LEDs, including those used in digital billboards, gradually degrade over time, slowly losing some of their original brightness and uniformity.

"We provide our customers a holistic approach to calibration that considers the individual LEDs and modules, as well as the entire display as a whole," said Jeremy Johnson, Daktronics digital billboard sales manager. "Our field calibration processes, first developed from our extensive experience in LED video technology, allows us to maintain image quality on our displays even through years of abuse by Mother Nature and routine service calls."

Daktronics is the only company in the industry to offer all three main types of LED billboard calibration:

- Factory calibration

- Remote field calibration

- Whole sign camera calibration

More information about Daktronics digital billboards can be found at www.daktronics.com/billboard .

ABOUT DAKTRONICS

Daktronics is the world's largest supplier of large-format LED display systems, including digital LED billboards, large-screen video displays and control systems for sports and commercial venues. The company has built and installed tens of thousands of LED displays in more than 100 countries, and offers more than 40 years of dynamic display experience. Daktronics installed its first digital billboard in 2001. For more information about digital billboards, visit: http://www.daktronics.com/billboard, e-mail the company at outdoor@daktronics.com, or call toll-free at (800) 325-8766.

The Daktronics logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5476

CONTACT: Media Relations:
         Julia Angerhofer
         Commercial Marketing
         Tel (605) 692-0200 ext. 56779
         Email julia.angerhofer@daktronics.com

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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