updated 4/12/2011 3:47:16 PM ET 2011-04-12T19:47:16

SAN DIEGO, April 12, 2011 (GLOBE NEWSWIRE) -- "More energy while eating less!" This sounds like the latest diet fad, but this is possible for pets across the country when Innova®'s nutrient-dense pet food is introduced to all PETCO® and Unleashed by PETCO™ stores in May 2011. This holistic dog and cat food is up to 50 percent more energy dense than the poultry-based regular diets of leading U.S. pet store brands and pets will be drooling for their next helping of healthy food without any empty calories or "fillers."

The natural, holistic pet food contains high-quality protein, whole grains, real fruits and vegetables giving pet parents a healthy choice in dry food, canned food and treats for both dogs and cats. Innova ensures rich, delicious ingredients, while leaving out artificial colors and preservatives, meat by-products, fillers, wheat, corn and soy.

In conjunction with the new brand hitting the shelves, PETCO is encouraging customers to enter a fun-filled sweepstakes that will engage consumers in the new brand by asking them a variety of multiple choice questions about Innova.  Customers who answer questions correctly will be entered for a chance to win the grand prize of: a $5,000 American Express Gift card, a $500 PETCO gift card and a 1-year supply of Innova Natural Pet Food.

Launched in 1993 by Natura Pet Products as the original holistic dog food, Innova, continues to be a leader in the natural pet food arena.  As more pet parents express their concerns of what goes in to their pet's food, PETCO's decision to welcome Innova was an easy one, as they share the same commitment to healthy, nutritious pet food.  With the recent launch of PETCO Certified Nutrition, Innova will be added to the "Natural Nutrition" selection, continuing both companies' commitments to superior dog and cat nutrition.

About Innova

As a leader in holistic pet products, Innova® dog and cat foods and treats are made with natural and real ingredients.  This includes high-quality proteins, fresh fruits and vegetables like carrots and apples, and whole grains for peak performance in every pet life stage. http://www.innovapet.com/

*"Innova" and "Nutrition at its best, naturally" are registered trademarks of Natura Pet Products, Inc. ©2011 Natura Pet Products, Inc.

About PETCO

PETCO is a privately held specialty retailer that provides products, services and advice that make it easier for our customers to be great pet parents. We operate more than 1,000 stores in 50 states and the District of Columbia, as well as a leading pet products and information destination at  http://www.petco.com. Our nonprofit organization, The PETCO Foundation, has raised nearly $70 million since its inception in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support approximately 7,000 local animal welfare groups across the country to help find homes for more than 200,000 adoptable animals every year.

About Unleashed by PETCO

Anything but ordinary, Unleashed by PETCO offers exceptional customer service in a fun, pet-friendly environment. We always encourage shopping with your pet. We've got a wide variety of your favorite brands. Our knowledgeable associates make finding the right nutrition and healthy pet essentials a snap. If you're looking for fashionable pet apparel, we've got that too. Best of all, we're conveniently located right in your neighborhood. It's no wonder we're your pet's favorite store. Visit Unleashed by PETCO today! www.unleashedbypetco.com

CONTACT:

Mia West

619.501.2756

mwest@west-pr.com

This information was brought to you by Cision http://www.cisionwire.com
 

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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