updated 4/14/2011 8:16:28 AM ET 2011-04-14T12:16:28

NEWPORT BEACH, Calif., April 14, 2011 (GLOBE NEWSWIRE) -- General Cannabis, Inc. (Pink Sheets:CANA) (GeneralCannabis.com, Weedmaps.com, CannaCare.com) announces its wholly owned subsidiary, WeedMaps Media, Inc. achieved another record breaking month in March.

WeedMaps Media gross income exceeded $780,000 in March, up from $620,000 in February and $530,000 in January.  This compares with $182,000 in March, 2010. WeedMaps Media is the largest dispensary finder site and online medical marijuana community in the US.

WeedMaps Media increased its client base to over 1,800 dispensaries in March throughout the 15 medical cannabis friendly states. This is up from 1,200 dispensaries in January, 2011 and approximately 800 dispensaries in January, 2010.

Over 62,000 items are now available to review on the WeedMaps Media proprietary database. The database is the most extensive and largest in the world for fully searchable dispensary items. Patients can search a dispensary's products by price, name and product type via the Medical Marijuana Strain Exchange.  The number of items searchable is up from 31,000 in January, 2011, and 1,000 items when the database started in the first quarter of 2010.

In addition to searchable menu items, WeedMaps.com also offers DailyDeals and Weedfreebies.com. DailyDeals provides discount coupons on behalf of dispensaries where patients can save up to 50% at participating dispensary locations via SMS text message or e-mail blast. Weedmaps' DailyDeals received over 10,000 subscribers for its coupon program less than 30 days after its initial launch.

WeedFreebies is a contest held twice a day on Weedfreebies.com where patients compete for prizes through an original flash-based web game. The recently revamped and upgraded backend interface has allowed Freebies to surge traffic In March to over 400,000 page views, up from approximately 300,000 page views in February.

WeedMaps Media announces the hiring of 11 employees to the sales team since January. This is a direct result of the increasing number of dispensaries opening in the existing medical cannabis friendly states, new states coming online, and an increasing variety of products and services offered to dispensaries by WeedMaps Media, including new dispensary tour video packages.

GENERAL CANNABIS, INC.

About General Cannabis, Inc. (Pink Sheets:CANA)

General Cannabis, Inc. (Pink Sheets:CANA) a Nevada based company with headquarters in Newport Beach, California, is a technology driven company that is material in defining the multi-billion dollar medicinal cannabis industry. The wholly owned subsidiaries of General Cannabis include WeedMaps Media, Inc., General Health Solutions, Inc., General Merchant Solutions, Inc. and US Cannabis, Inc. Each subsidiary plays a vital role in the ongoing success of General Cannabis. General Cannabis explores opportunities of vertical integration through the five core industry sectors identified as probable high growth areas including media, technology, merchant services, medical and management. General Cannabis, Inc. trades on the OTC Pink Current Information tier of OTC Markets Group, Inc. under the symbol "CANA."

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). General Cannabis, Inc. cautions that statements made in this news release relating to the change of control and new business direction constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. General Cannabis, Inc. undertakes no obligation to revise these statements following the date of this news release.

For info please contact our investor relations department at 1-888-693-5219.
 

OTC Markets Group, Inc. does not accept responsibility for the adequacy or accuracy of this release.

CONTACT:  General Cannabis, Inc.         
          Phone: 1-888-693-5219

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