updated 4/18/2011 8:16:24 AM ET 2011-04-18T12:16:24

CALGARY, Alberta, April 18, 2011 (GLOBE NEWSWIRE) -- HeadsUp Entertainment International Inc. (Pink Sheets:HDUP) operators of the Canadian Poker Tour, Canadian Poker Player Magazine and the Canadian Poker Player Television Network have been examining the effects of charges issued Friday against 3 major online poker companies. A major shift in the business model of poker is underway and has begun to play into the hands of HeadsUp Entertainment and the strategies management has implemented.

Over the past 6 six years, HeadsUp Entertainment has been developing relationships and business operations with land based casinos in Canada and Internationally. By operating in this sector and hosting poker events that are licensed and sanctioned by regional governing bodies, it has avoided the potential short term gains associated with the unregulated online sector and positioned it for opportunities that now become the mainstream revenue sectors of the tournament poker market.  

Given the effects of major changes in the poker industry, HeadsUp and its Canadian Poker Tour brand are accelerating changes to its tournament model and television production operations to quickly take advantage of a new market that is well positioned to substantially increase the market for its events. The company will immediately be building a series of new proprietary events that have been the backbone of the revenues generated by the company and will be announcing a new television model in the coming weeks.

Management expects to see its market size and resultant revenues increase exponentially over the coming months and a full re-launch of the CPT model is forthcoming.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website www.headsupentertainment.com .

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACT: HeadsUp Entertainment International Inc.
         Investor Relations
         Kelly B. Kellner
         (403) 269-9039
         Website: www.headsupentertainment.com

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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