updated 4/19/2011 12:46:28 PM ET 2011-04-19T16:46:28

WILTON, Conn., April 19, 2011 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCBB:DKAM) a leading developer and marketer of beverage products, today announced the launch of the Rheingold Retro Can, true to the original and classic Rheingold can well known from decades past. The Rheingold Retro Can will be part of a production run shipping to distributors in April and May in time for spring and summer sales. Drinks Americas is currently selling Rheingold Beer in Metro New York, New Jersey, Connecticut, Michigan, Pennsylvania, Ohio, Florida and Georgia and is expanding to Texas, Maryland, Massachusetts and West Virginia in both 12 ounce cans and bottles. Orders for the Rheingold Retro Can have been received from Phoenix Beverage in New York, Superior Beverage Group in Ohio, and Ben E. Keith Co. and Faust Distributing Company in Texas.

"We launched Rheingold in retro label 12 ounce bottles and our customers were very happy with the results. The consumer really likes both the taste and the retro look, so we responded accordingly and are now producing and shipping another $100,000 in retro can orders through the spring," Patrick Kenny, Drinks Americas President and CEO, said. "We have a network of key distributors who have done a great job in rolling out and creating an interest in the Rheingold brand in important markets. The orders Drinks Americas is receiving are reflecting a great reception for the new Rheingold Retro Can package, adding to the success of the initial introduction."

To view the Rheingold retro label, please click here: https://www.issuerdirect.com/corporate/mediaroom/69129 .

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages including Willie Nelson's Old Whiskey River Bourbon, Olifant Vodka, Aguila Tequila and Rheingold Beer.

For further information, please visit our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

The Drinks Americas Holdings, Ltd. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7881

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

CONTACT:  Charles Davidson
          Drinks Americas

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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