updated 4/19/2011 1:45:57 PM ET 2011-04-19T17:45:57

LOS ANGELES, April 19, 2011 (GLOBE NEWSWIRE) -- iPressroom ( www.ipressroom.com ), an online marketing and public relations software and services provider specializing in online newsrooms, has conducted an online "Twitter Best Practices" poll seeking to better understand how PR and marketing professionals and the top consumer brands they follow use Twitter. Poll results included:

  • 14.5% of PR and marketing professionals who responded don't use Twitter
  • 65% of PR and marketing professionals who responded see Facebook possibly replacing their Twitter presence
  • top 5 brands (excluding media) followed by PR and marketing professionals are (in order) Facebook, Zappos, Starbucks, Southwest and Whole Foods

Complete poll results will be revealed in a free 60-minute webinar entitled "Twitter Secrets of Ten Most Followed Brands" on Wednesday, April 27 at 1 p.m. EST. Cisco Director of Social Media John Earnhardt will be the featured speaker for the event, which will be moderated by iPressroom CEO Chris Bechtel in partnership with CommPRO.biz. Registration is online here: http://bit.ly/twitter427.

Topics covered in the webinar will include, among others:

  • Poll Results: The top brands on Twitter by # of followers, engagement and influence scores
  • Best Practices: How Cisco and other companies use Twitter
  • How to create a winning Twitter Strategy
  • Key things to know when setting up a branded Twitter presence
  • Effective Engagement: How to boost your Twitter engagement and grow your followers
  • New ways to improve your existing Twitter presence
  • Measuring: Twitter Insights and other analytics

"In the quest for visibility, brand awareness and engagement, Twitter has proven to be an invaluable tool for those brands that have effectively taken advantage of its reach and influence," said Chris Bechtel, CEO of iPressroom. "More than 68% of our survey respondents stated they use Twitter for publicity and more than 63% for brand awareness. This event will show attendees how to excel at those goals," said Bechtel.

In addition, all registrants for the webinar will receive a FREE WHITE PAPER detailing the poll findings and outlining best practices and tips for getting the most out of your company or client's Twitter presence. Those interested in attending the webinar and receiving the white paper should register on the CommPRO.biz website here http://bit.ly/twitter427.

About iPressroom

iPressroom, Inc., is a hosted web content management software platform for online newsrooms, websites and social media communications that has delivered millions of pages of news and digital media content for many of the leading companies and organizations in the U.S. including Yahoo!, Epson, Target, Toyota, Xerox and UCLA. Designed by marketing and PR professionals with decades of experience, iPressroom provides practical tools and expert guidance for managing measurable online marketing and communications campaigns that drive revenue by converting interest into sales leads.   

The iPressroom Corporation logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=3006

About CommPRO.biz

An acronym for "Communications Professional Resources Online," CommPRO.biz is the online source for the tips, tools, trends and training marketing communications professionals need to be successful, whether they're in PR, IR, corporate communications, marketing or advertising. CommPRO.biz reaches 57,000+ marcom professionals with its "Daily Headlines" and enjoys 16,000+ site visitors per month. Its founders include Fay Shapiro (Producer), Todd Fabacher (EVP and Webmaster) and Brian Pittman (Content Director). The team brings together a wealth of experience in publishing and services targeted to the PR and communications sector, including webinars and events. Brian Pittman serves as moderator for all CommPRO.biz events, and is regarded as the "Larry King of Webinars."

TWITTER:

Free April 27 "Twitter Secrets" webinar with Cisco social media exec and white paper. Register: http://bit.ly/twitter427 . #PR #marketing #sm

CONTACT:  James Madden
          678-523-1622
          jmadden@iPressroom.com

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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