updated 4/21/2011 1:17:55 PM ET 2011-04-21T17:17:55

HOFFMAN ESTATES, Ill., April 21, 2011 (GLOBE NEWSWIRE) -- isd inc., an experienced leader in media auditing and analysis, announced today George Searle has been named CEO. Based in Hoffman Estates, Illinois, isd specializes in impartial media analysis and improving marketing ROI for major advertisers and agencies around the world.

The former CEO of LimeWire, Searle is both a technologist and entrepreneur with 15 years experience leading traditional media, entertainment and information companies to leverage new technologies, platforms and business models. As CEO of LimeWire, Searle led and rebuilt the most popular file-sharing application in the world – with a global footprint of more than 200 million users from every country.

Over his career, Searle spearheaded the conceptualization, development, launch and management of breakthrough media and entertainment products, services, and technologies. Some of his accomplishments include serving as CEO of social media start-up, eVokeTV, and founding Mediaguide, an advanced media monitoring system. Searle also co-founded ConneXus, creating a revolutionary interactive service that empowered consumers to identify and purchase broadcast music using their mobile phones.

"George understands the technology, economics and culture of today's changing media," said isd Owner and President Aaron Conti. "His extensive background in traditional and new media will be an asset to advertisers and agencies looking to measure, track and improve their return on media investments."

For the past 33 years, isd has brought transparency, accountability and trust to advertising by measuring its value – objectively and uniformly – across any number of media, markets, agencies, networks or other trading partners. In today's tougher marketplace, isd's role is even more critical as it responds to the increasing demand for independent third-party analysis.

Searle's responsibilities with isd include expanding services and leading business development and acquisitions for the company.

"For more than three decades, isd has been a pioneer in helping the world's largest television and radio advertisers make better media buying decisions and increasing ROI. I look forward to continue helping our clients improve their advertising efficiency and effectiveness in the evolving advertising ecosystem."

Searle received his MBA from Harvard Business School, has an MS in Applied Mechanics from the California Institute of Technology and a BS in Mechanical Engineering from Purdue University.

About isd, inc.

For more than 30 years, isd ( www.isdinc.com ) has provided media auditing, analysis and efficiency improvement to leading advertisers and their agencies. Through transparency and objectivity, isd helps improve ROI by incorporating media efficiency evaluations, competitive analysis, talent and residual reviews, media mix modeling and additional custom tools that help create actionable information for decision makers. Located just outside Chicago, isd's systems help evaluate billions of advertising dollars annually.

CONTACT: Media Inquiries:
         Allison Albrecht
         a5 inc.

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


Discussion comments


Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

Data: Latest rates in the US

Home equity rates View rates in your area
Home equity type Today +/- Chart
$30K HELOC FICO 3.79%
$30K home equity loan FICO 4.99%
$75K home equity loan FICO 4.69%
Credit card rates View more rates
Card type Today +/- Last Week
Low Interest Cards 13.83%
Cash Back Cards 17.80%
Rewards Cards 17.18%
Source: Bankrate.com