updated 4/27/2011 9:17:05 AM ET 2011-04-27T13:17:05

SAN FRANCISCO, April 27, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, today announced the return of the MediPendant™ personal medical alarm direct response television campaign. Beginning next week, a new 60-second spot will run on networks such as CNBC, CNN, MSNBC, HLN, Lifetime and Lifetime Movie Network. The MediPendant campaign is a joint venture between YesDTC and Medical Alarm Concepts Holding, Inc. (OTCQB:MDHI).

"A tremendous amount of effort went into the three test cycles for the MediPendant project. In order to maximize sales potential and profitability we have taken the call center and fulfillment functions in house and we have produced a new 60-second version of the television commercial," commented Christian Kirsebom, General Manager at YesDTC. "During the test cycles, the commercials generated strong numbers, which we hope to expand upon over the coming weeks and months. With the unique speak and listen through the pendant capabilities of the MediPendant we believe our marketing efforts will be a success."

The MediPendant personal medical alarm solution offers significant advantages to consumers as the only monitored personal medical alarm on the market that allows full speak and listen capabilities directly through the pendant. Two new versions of the product are in the testing phase and will be unveiled later this quarter.  

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), Internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. The Company's infomercials for MediPendant and WordSmart can be seen at www.medipendant.com and http://www.vimeo.com/16363930. Information on NutriFusion can be seen at www.nutrifusion.com. More information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv.

About Medical Alarm Concepts

Medical Alarm Concepts Holdings, Inc. ("MAC") develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace. We have built our reputation in the personal emergency response system (PERS) and medical alert industry. With patented technology and state-of-the-art services, MAC is uniquely positioned to mobilize the right people, skills and alliances to ensure success and client satisfaction. Our design and support philosophy emphasizes industry best practices, while providing polished and savvy solutions. MAC's latest innovation is the development of its two-way voice speakerphone pendant technology. For more information, please visit our website at http://www.medicalalarmconcepts.com.

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

CONTACT: YesDTC Holdings, Inc.
         Christian Kirsebom
         (925) 247-6666

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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