updated 4/27/2011 4:18:20 PM ET 2011-04-27T20:18:20

ASHBURN, Va., April 27, 2011 (GLOBE NEWSWIRE) -- Reach Messaging Inc., (OTCBB:RCMH), a leading developer of industry specific mobile phone application and platform technology, today announced the Company will be releasing a new "Local Ad Deal" (LAD) franchise application for the iPhone and Droid within the next few weeks. Upon release, the LAD app will be available on the iPhone App Store and the Android Market.

The Company's new LAD application is being developed to stand alone as a turn-key franchise that will target consumers who've downloaded the free app within a specific geographic range with coupons, deals, offers, events, etc. from local businesses. Reach Messaging will earn revenue by charging a one-time franchise fee as well as a percentage of advertising revenues on the LAD app, which is the first of its kind to be developed. Functionality and features of the new app will include Deals, Maps, Directions, Nearby Stores as well as the ability to search for and locate friends who also have the app that are in the vicinity and message sending.

The LAD app will be available internationally and its name, advertisements and geographic range will all be customizable by the franchise owner. Additionally, the new applications' back-end is an easy-to-use secure website where advertisers can go and independently modify their ads, offers, coupons, etc. as they see fit. Once complete, the Company plans to advertise its new application through traditional digital media as well as in franchise-specific publications and outlets.

Shane Gau, CEO of Reach Messaging, commented, "Our new 'Local Ad Deal' application is truly the first of its kind as it essentially combines the functionality of popular sites such as Living Social, Groupon and Foursquare in one app. The revenue potential for this application is tremendous as we have developed it to be easily scalable on an international level. The easy-to-use backend, unique features and lack of a similar application make this a very appealing business franchise. Also, with this new app, Reach Messaging is continuing to show our ability to innovate and be at the forefront of the mobile application and advertising space."

About Reach Messaging, Inc.

Reach Messaging Holdings Inc. helps companies extend their brands through customized mobile applications and Bots used on instant messaging (IM) platforms. Since 2007, Reach Messaging has been in the Bot development business for America Online (AOL), which operates on the AOL Instant Messenger (AOLIM). The Company is transitioning to the mobile applications market and is currently developing a variety of apps for social media platforms including Facebook and all of the major mobile devices such as the iPhone, BlackBerry, Android and Digital Signage.

For more information, please visit www.reachmessaging.com

CONTACT: Shane Gau
         Reach Messaging, Inc.
         571-213-6147

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