updated 4/28/2011 1:16:51 PM ET 2011-04-28T17:16:51

ORLANDO, Fla., April 28, 2011 (GLOBE NEWSWIRE) -- Intelity, an Orlando based hospitality software solution company, is single handedly changing the way hotels do business and enhancing the overall experience for travelers with the creation of its ICE (Interactive Customer Experience ™) software. Through a groundbreaking virtual concierge program executed through custom branded iPads, smartphones and touch screen applications, hotel guests have the control to maximize their stay from the palms of their hands. ICE not only provides a valued added component for guests but also fine tunes and simplifies the backend workflow process for hotels and in turn increases staff efficiency and guest service satisfaction while giving properties a competitive edge over hotels relying on telephones. With multiple industry awards, partnerships with renowned global brands and business growth of 1000% in the past four years, Intelity ICE has quickly made its mark.

ICE was designed by a team of hospitality experts who understand the operational and economic challenges of the industry. CEO David Adelson, a former hotel director of sales and marketing with over 20 years experience, started Intelity in 2007 after noticing a void in backend efficiency and missed revenue opportunities. Hotel partners that have adopted ICE are seeing an 80% increase in guest service efficiency, an 18% increase on in-room dining orders and up to a 90% savings on in-room printed materials.

In four years, the flourishing company has quadrupled its office space, grown from 3 to over 30 employees and will have its technology installed in more than 500,000 hotel rooms throughout North America, Europe, Latin America and the Caribbean by December 2011. ICE has been recognized twice in the past four months as the most ground-breaking technology in the hotel industry. First with the industry coveted Hotel Technology Next Generation's (HTNG) "Most Innovative Award" for 2010 and most recently, the Visionary Award by Hospitality Technology Magazine.  The "Visionary Award" was presented to Intelity's hospitality partner Morgans Hotel Group for its deployment of ICE Touch on iPad at their famed Royalton Hotel in New York.

"We are proud that our technology has been so successful in assisting hoteliers in delivering the utmost in guest satisfaction as well as keeping up with the demands of the tech savvy travelers of today," said David Adelson, Intelity CEO.

As the world's first and only guest service interface providing a full array of hotel offerings, with Intelity ICE, guests have the power to navigate services that include: ordering in-room dining; making dinner reservations; requesting housekeeping services; coordinating transportation; checking flights; browsing for local information such as maps and directions; booking spa appointments, and about 20 other services, without ever picking up the phone.

In a digital age where convenience, content and control are in demand, Intelity is leading the movement from the conventional to the future. Hotels including The Plaza, The Royalton and Mondrian Soho in New York, The Eliot in Boston, Hotel Beaux Arts in Miami and the largest JW Marriott in the world – the JW Marriott Indianapolis – have all partnered with Intelity to stay relevant and competitive in the market and currently offer one or more of the five available platforms – ICE Touch, ICE Mobile, ICE TV, ICE Connect and ICE Lobby.

Janelle Thadhani/Sonia Diaz
Cheryl Andrews Marketing
305.444.4033
janelle@cam-pr.com/ sonia@cam-pr.com

About Intelity

Intelity, headquartered in Orlando, Florida, is a hospitality software solution company focused on the self-service marketplace. Its ICE software with guest interface and "ICS" (ICE Control System) backend management was the recipient in 2011 of the industry's "Most Innovative Hospitality Technology" award in a global vote by hoteliers. Intelity designs its software/hardware products with a focus on generating higher hotel revenues, reducing operating costs and increasing guest satisfaction. Become acquainted with ICE and learn what Intelity's hotel partners are saying on the Intelity website www.intelitycorp.com . For more information please call 1-888-RevPAR-1 (1-888-738-7271) or follow us on Twitter ( www.twitter.com/Intelity ).

This information was brought to you by Cision http://www.cisionwire.com

http://www.cisionwire.com/intelity-/intelity-changing-the-hotel-industry-one-app-at-a-time111494

The following pictures are available for download:

[Image] ICE Touch on iPad

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