updated 5/3/2011 12:47:11 PM ET 2011-05-03T16:47:11

JAMUL, Calif., May 3, 2011 (GLOBE NEWSWIRE) -- SMP USA Incorporated – makers of legendary action sportswear – today announced the iconic clothing brand has returned to market and is launching a brand new line for 2011 that reflects the unique individuality of today's action sports culture.

The SMP brand was originated in 1989 by San Diego Surfers Milo Myers and Larry Kraus, and for more than 20-years, SMP was "must have" clothing for both the surf and skate industries.

The heart of the brand was in making great products for those who shared their passion for surf and skate and in producing clothing that reflected the core of both sports. However, over the years, the SMP brand changed ownerships, which resulted in changes in the mission, direction and basic integrity of the brand.  

In 2011, the SMP brand was acquired by a former Team Manager for SMP – famed San Diego based Freestyle MX Tour Promoter and Championship Off-road Racer/Team Owner, Marc Burnett – and SMP is now, once again, back in Southern California – just minutes away from where it famously began.

"Our mission is to bring SMP back to its roots," states Burnett, "and to fulfill the passion of the brand that originators Myers and Kraus began in 1989."

As a result, SMP USA has introduced a newly designed line of clothing for 2011 that truly reflects today's action sports culture and core individuality. It is an exciting new chapter for the company and the start of a fantastic ride for all concerned.

SMP USA has always fueled both brand loyalty and consumer passion by listening to its customers, and over the years there have been many legends as to the meaning of the three SMP letters in its classic logo: Surf More Pipes, Skate More Parks and even Sex, Money and Power, are but a few.

Whatever your interpretation, the SMP USA brand today continues to be as mysterious, elusive and individual as those who wear it.

SMP USA is also dedicated to supporting its retailers all the way to street level. New dealers are currently being established and inquiries are welcomed.

The SMP USA Incorporated logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9612

CONTACT: Marc Burnett
         SMP USA Incorporated
         13960 Campo Road
         Jamul, CA 91935
         (619) 669-9000

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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