updated 5/5/2011 12:17:11 PM ET 2011-05-05T16:17:11

ADVISORY, May 5, 2011 (GLOBE NEWSWIRE) --

What:

Food Network judge of "Cupcake Wars" and founder of Sprinkles Cupcakes, Candace Nelson, will visit the NASDAQ MarketSite in New York City's Times Square.

In honor of the occasion, Candace and her husband, co-owner and founder of Sprinkles Cupcakes, Charles Nelson, will ring the Opening Bell.

Where:

NASDAQ MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio

When:

Friday, May 6th, 2011 – 9:15 a.m. to 9:30 a.m. ET

Contact:

Amanda Bullock
(212) 774-6155
abullock@id-pr.com

NASDAQ MarketSite:
Alexandra Honeysett
(646) 441-5211
Alexandra.honeysett@nasdaqomx.com

Feed Information:

The Opening Bell is available from 9:20 a.m. to 9:35 a.m. on AMC3 / C20, downlink frequency 4100 vertical. The feed can also be found on Ascent fiber 1623. If you have any questions, please contact Alexandra Honeysett at (646) 441-5211.

Facebook and Twitter:

For multimedia features such as exclusive content, photo postings, status updates and video of bell ceremonies, please visit our Facebook page at:

http://www.facebook.com/nasdaqomx

For news tweets, please visit our Twitter page at: http://twitter.com/nasdaqomx

Webcast:

A live webcast of the NASDAQ Opening Bell will be available at:

http://www.nasdaq.com/about/marketsitetowervideo.asx or http://social.nasdaqomx.com.

Photos:

To obtain a hi-resolution photograph of the Market Open, please go to http://www.nasdaq.com/reference/marketsite_events.stm and click on the market open of your choice.

About Sprinkles Cupcakes:

Sprinkles Cupcakes are baked fresh in small batches throughout the day and handcrafted from the finest ingredients, including sweet cream butter, bittersweet Belgian chocolate, pure Madagascar Bourbon vanilla, fresh bananas and carrots, real strawberries and natural citrus zests. Topped with Sprinkles' trademark modern dots, rich chocolate sprinkles from France, or seasonal sugar decorations, Sprinkles Cupcakes are a deliciously sophisticated update on an American classic. Owned by Charles and Candace Nelson, former investment bankers with a penchant for sweets and a head for business. Candace is a culinary school graduate who honed her skills baking batches of decadent cupcakes in her West Hollywood kitchen before opening a store in Beverly Hills in April, 2005.

About NASDAQ OMX:

The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with more than 3,500 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX first North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit http://www.nasdaqomx.com. *Please follow NASDAQ OMX on Facebook ( http://www.facebook.com/pages/NASDAQ-OMX/108167527653 ) and Twitter ( http://www.twitter.com/nasdaqomx ).

NDAQA

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