updated 5/6/2011 10:16:35 AM ET 2011-05-06T14:16:35

NEW YORK, May 6, 2011 (GLOBE NEWSWIRE) -- EHE International has donated a window at 10 Rockefeller Plaza to the American Cancer Society's Choose You movement (chooseyou.com), an initiative that encourages women to put themselves first and make healthy lifestyle choices that can help reduce cancer risk. Throughout the month of May, a 115-square foot display window at 10 Rockefeller Plaza will showcase a Choose You public service announcement and a call to action for women to join the movement at chooseyou.com.

EHE International

"EHE International is pleased to offer the American Cancer Society this opportunity to raise awareness for women's cancer prevention," said Deborah McKeever, EHE International President. "We hope that this encourages women to take charge of their health and help prevent cancer."

Choose You shines a light on an important statistic – one in three women will get cancer in their lifetime. However, women can help change the odds by joining the movement and accessing tips and tools to help them put their health first. More than half of cancer deaths could be prevented if more emphasis was placed on healthier lifestyles including maintaining a healthy weight through diet and exercise, avoiding tobacco, and getting regular cancer screenings.

"The Choose You movement provides support, tips and tools to help women stay well and prevent cancer," said Terry Music, chief mission delivery officer for the American Cancer Society. "Women are usually busy with everything else but themselves, and we want to encourage them to make their health a priority."


Since 1913, EHE International has been the recognized leader in preventive medicine. Its clinical protocols are specifically designed for the early detection of preventable disease and its associated risk factors, supported by robust personal coaching and wellness tools and resources, and its industry leading educational and social engagement platforms.  The company is well-known for its corporate-sponsored employee benefit and its patient-centered approach to preventive care and life-style management programs specifically designed for integration into self-funded employer-sponsored medical plans.

The EHE International logo is available at  http://www.globenewswire.com/newsroom/prs/?pkgid=9642

For more information, contact EHE International, 10 Rockefeller Plaza, 4th Floor, New York, New York 10020; 212.332.3705; www.EHEandMe.com

CONTACT: Danielides Communications
         Nick Danielides

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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