updated 5/9/2011 7:15:36 AM ET 2011-05-09T11:15:36

WILTON, Conn., May 9, 2011 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCBB:DKAM) a leading developer and marketer of beverage products, today announced that Carolina Premium Beverage will distribute Rheingold Beer in North Carolina. The initial order is expected to appear in the market in June.

Carolina Premium Beverage services the Greater Charlotte area, possesses a fleet of over 90 trucks, has a combined warehouse storage capacity of 225,000 sq. ft. of temperature controlled storage and has over 13,000 sq. ft. of cooler storage. Carolina Premium Beverage has 19 trailer docks and the capability to warehouse over 800,000 cases of product.

Rick Stell, VP of Sales and Marketing for Carolina Premium Beverage, stated, "Carolina Premium Beverage feels very fortunate to have the opportunity to represent Rheingold in our market. Rheingold has a rich and authentic heritage that will play extremely well in our area. Our consumer base has demonstrated a strong preference for retro brands that have true American Classic appeal and history. With multiple New York transplants living in the area, we know Rheingold will have instant brand awareness and evoke strong reminiscence of the "good ole' days."

Joe Belli, National Sales Manager for Rheingold Beer, added, "Carolina Premium Beverage is very enthusiastic about Rheingold Beer and they believe the brand will do very well in the Charlotte market that continues to see growth. The key selling point for Rheingold in this market and throughout the brand's territory is its authentic lineage as a retro brand, and, of course, it's great taste."

Rheingold Beer is currently distributed in New York, New Jersey, Connecticut, Pennsylvania, Ohio, Michigan, Kentucky, Florida, Georgia and Texas.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages including Willie Nelson's Old Whiskey River Bourbon, Olifant Vodka, Aguila Tequila and Rheingold Beer.

For further information, please visit our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of

CONTACT: Charles Davidson
         Drinks Americas

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