updated 5/9/2011 3:47:46 PM ET 2011-05-09T19:47:46

SAN FRANCISCO, May 9, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products today announced it will be releasing its full report on the test results for its MotorBooster™ solid combustion chamber fuel catalyst later next week. For the past several months, the Company has been sponsoring extensive independent testing of the MotorBooster product in order to document the fuel savings and emissions reducing attributes of the newly formulated combustion chamber conditioner. Preliminary test results show at least a 15% improvement in fuel economy.

"Fuel catalysts are controversial so we want to ensure this new formulation will perform for our customers," said Christian Kirsebom, General Manager of YesDTC, Inc. He continued, "While there has been considerable research of this product category in the past, and many individuals have tested the performance of engine catalysts with very strong results, we were surprised to learn that only a few controlled tests have actually been conducted. For this reason, we recently commissioned a well known NASCAR and Winston Cup engine designer and builder to complete a full independent dynamometer test of the MotorBooster product under controlled conditions. Preliminary results were very positive, with fuel economy gains that came in at greater than 15% and emission reduction improvements that were exceptional. Next week, we will release the full report from the testing firm as well as a product briefing introducing MotorBooster for prospective customers."

MotorBooster is registered with the EPA and certified by an independent lab not to change the characteristics of the fuel. Unlike previous generations of similar technologies, the unique MotorBooster formulation is made from an organic metallicine, a compound that contains no carcinogens.

MotorBooster works by creating an oxide residue film on the hot surfaces of the combustion chamber's fire deck to facilitate or "catalyze" the combustion process in three ways. First, it enables a more even distribution of fuel within the chamber. This causes a more immediate and complete burning of all the fuel, thereby increasing fuel efficiency. Second, it inhibits the transfer of radiant heat, allowing more heat to be retained in the combustion chamber as useful energy for the actual fuel burning process. Third, it removes carbon deposits from within the fire deck and prevents the build up of new deposits, allowing the above two mentioned effects to take place more effectively.

MotorBooster joins YesDTC's growing product portfolio, which also includes the language and vocabulary building product WordSmart, hosted by Alex Trebek; MediPendant(TM), the only speak-and-listen-through-the-pendant medical alarm system; Alo Networks, an ultra-low cost mobile phone offering for the Hispanic community; and PureSleep(R) the Stop Snoring Solution. The Company's infomercials for WordSmart, MediPendant, Alo Networks and PureSleep can be seen at the following links, respectively, http://www.vimeo.com/16363930 , www.medipendant.com , http://www.vimeo.com/23171320?ab and www.puresleep.com

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognitions. SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. More information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events, except as required by law.

CONTACT: YesDTC Holdings, Inc.
         Christian Kirsebom
         (925) 247-6666

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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