NEW YORK, May 11, 2011 (GLOBE NEWSWIRE) -- This spring, Soleil Organique(TM) will launch its premium, non-toxicskin and sun care line. Luxurious, eco-conscious and truly modern, the brand caters to today's active, savvy, green-minded consumer. Making its mark as the next generation in sun care, a custom multi-tasking iPhone App will accompany this complete range of natural products. "Consumers today demand more from their brands, and rightfully so," says Founder and CEO Valerie McMurray. "We envision our customer tossing their Soleil Organique(TM) 100% Mineral Sunblock SPF 45 into their beach bag along with their iPhone."
Soleil Organique(TM) launches with eleven products that can safely be used by every skin type and family member. "We are thrilled to bring to the consumer luxe products that offer the most effective and safest skin protection along with state of the art anti-aging and corrective benefits," says McMurray. A proprietary EcoSunComplex® is the cornerstone ingredient complex for all products in the line. The EcoSunComplex® packs a powerful punch of natural components including red algae, vitamin C ester, vitamin E and bisabolol. The complex acts as a natural SPF booster, reduces UV-induced DNA damage, enhances collagen production, reduces appearance of hyperpigmentation and age spots, increases skin smoothness and decreases wrinkle depth. The ground breaking Environmental Defense Anti-aging Primer provides a novel third dimension of defense for the skin, neutralizing toxins before they attack healthy cells. The Primer incorporates the most innovative non-toxic ingredients to protect the skin from within against UVB rays and environmental pollution. The first dimension of protection is provided through the Soleil Organique(TM) physical UV blocks, titanium dioxide and zinc oxide. The second level of defense is provided through the EcoSun Complex® and other potent antioxidants that scavenge free radicals. Soleil Organique(TM) is the first 3 dimensional toxin neutralizer that goes beyond the standard 2 dimensional or 50% protection of the skin's DNA provided by today's product offerings.
The sleek gold packaging is globetrotter chic, inspired by sunny, uplifting, happy, healthy days and our love of the sun, the heart of Soleil Organique(TM).
The App
The Soleil Organique(TM) ("S.O.") iPhone App provides the Soleil Organique(TM) community with a truly meaningful multi-tasking app built to enhance the "info-portability" of its users and will be available free of charge. The S.O. App offers a geo-based UV meter and weather forecast, a sunscreen reapplication reminder and perhaps its most groundbreaking feature: visual search technology.
This technology allows the user to take a picture of any product--Soleil Organique(TM), beauty or otherwise--and the S.O. App will retrieve quick product information from the internet leveraging image recognition technology. Want to purchase the product? Done. Want to check the safety ratings of its ingredients? Done. The S.O. App is also integrated with social media, includes a geo-based eco-store locator and provides a secured mobile commerce environment for shoppers. "The S.O. organic lifestyle community members will have the ability to evaluate and shop for the safest and most effective products while they're on the go. S.O. users need pertinent info in real-time," states McMurray.
Soleil Organique(TM) - Spring 2011
Environmental Defense Anti-Aging Primer, 1 fl. oz., $145 SRP
Environmental Defense Eye Therapy SPF 15, 0.5 fl. oz., $70 SRP
Environmental Defense Moisturizer SPF 20, 1.5 fl.oz. $55 SRP
100% Mineral Sunblock for Face SPF 45, 1.5 fl. oz., $55 SRP
100% Mineral Sunblock for Body SPF 15, 4 fl. oz. $45 SRP
100% Mineral Sunblock for Body SPF 45, 4 fl. oz., $45 SRP
100% Mineral Sunblock Mist SPF 15, 4 fl. oz., $42 SRP
100% Mineral Sunblock Mist SPF 45, 4 fl. oz., $42 SRP
100% Mineral Sunblock Mist SPF 45 for Children, 4 fl. oz., $42 SRP
Environmental Defense Hand Cream SPF 15, 2.5 fl. oz., $32 SRP
Skin Solace Replenishing Lotion, 5 fl. oz., $32 SRP
All Soleil Organique(TM) products are hypoallergenic, dermatologist tested, vegan and gluten free. All actives used are non-chemical, mineral based actives, Titanium Dioxide and Zinc Oxide. The products inside are all infused with Soleil Organique's signature green tea scent, which is fresh, light and one hundred-percent natural. All products are free of parabens, phthalates, propylene glycol, sodium lauryl sulfates, petrochemicals, animal ingredients or testing and, synthetic fragrance.
Soleil Organique(TM) will be available beginning in May 2011 at , 914-602-6180, and select retail outlets nationwide including The Spa at The Mandarin Oriental New York and Sandy Lane Barbados.
"It is truly the best of the best when it comes to thorough sunblock lines... as you can imagine, it is only the best for our guests here at the Spa at Sandy Lane." - Tracey Archer, Spa Manager Sandy Lane Hotel, Barbados.
Soleil Organique(TM) offers a membership plan, social community and free shipping on orders over $50 from their website: www.SoleilOrganique.com.
For more information, please contact Ina Subramanian at 513-267-7300 or Ina@soleilorganique.com.
About Soleil Organique
Founder and CEO Valerie McMurray began Soleil Organique(TM) out of a need that came about while pregnant with her third child. Unable to find a sun care product that had high safety ratings with environmental organizations and moreover, didn't result in a sticky, white, spackled belly, she was determined to take action. "Our philosophy is straightforward: Your skin is a sponge. Avoid controversial chemicals. Opt for naturally based solutions without sacrificing quality and comfort," McMurray says. The overarching S.O. goal was born: Shield the skin's DNA from damaging UV rays and other environmental aggressors using the safest and most effective ingredients available.
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