updated 5/12/2011 7:46:18 AM ET 2011-05-12T11:46:18

ASHBURN, Va., May 12, 2011 (GLOBE NEWSWIRE) -- Reach Messaging Inc. (Pink Sheets:RCMH), a leading developer of industry specific mobile phone application and platform technology, today announced that The Cafaro Company has signed an agreement to use the Company's "Mall Buddy 2.0" platform in its 12 retail mall locations located throughout the United States.

Cafaro Company is the largest privately owned shopping center development and management company in the United States. Based in Youngstown, Ohio, Cafaro owns retail shopping centers and malls throughout the east coast, southeast, midwest and the Pacific northwest.

Reach Messaging's "Mall Buddy 2.0" Platform is a free mobile app that consumers can download and use when shopping at participating retail malls. The app includes features such as "Reward Zone" gift card integration as well as other coupons and specials offered by stores in and around the mall, friend finder to locate other users in the area, one touch access to mall security and directions the mall. As outlined in the agreement, Reach Messaging will get a percentage of revenue generated by advertising sales to retail stores in and around the malls.

"We are very excited to announce our first multi-mall deal and proud that it is with such a large and well-established company such as Cafaro. We have just recently released a new improved 2.0 version of our Mall Buddy application and believe that it will be very successful throughout Cafaro's 12 retail malls. Mall Buddy 2.0 greatly enhances the consumer's experience by giving them access to the best coupons and specials for them right on their phone as well as providing them the ability to locate friends, contact mall security and several other fun and useful features," commented Shane Gau, CEO of Reach Messaging.

"We believe this app represents the future of advertising and shopping for both consumers and retailers at malls and retail centers. While this our first multi-mall deal, Reach Messaging is actively pursuing other opportunities and we plan to bring our Mall Buddy app to several retail malls and shopping outlets throughout the world," continued Gau.

About Reach Messaging, Inc.

Reach Messaging Holdings Inc. helps companies extend their brands through customized mobile applications and Bots used on instant messaging (IM) platforms. Since 2007, Reach Messaging has been in the Bot development business for America Online (AOL), which operates on the AOL Instant Messenger (AOLIM). The Company is transitioning to the mobile applications market and is currently developing a variety of apps for social media platforms including Facebook and all of the major mobile devices such as the iPhone, BlackBerry, Android and Digital Signage.

For more information, please visit www.reachmessaging.com.

About The Cafaro Company

The nation's largest privately held shopping center developer, the Cafaro organization owns and oversees more than 30 million square feet of commercial real estate in 11 states. Founded by the late William M. Cafaro in the 1940's, the firm is now in its seventh decade as a family owned and managed business.

For more information, please visit www.cafarocompany.com.

CONTACT: Shane Gau
         Reach Messaging, Inc.

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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