updated 5/12/2011 8:16:39 AM ET 2011-05-12T12:16:39

WOBURN, Mass., May 12, 2011 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), developer of the award-winning iAPPS web engagement management product suite and interactive technology solutions, announced today that iAPPS related license sales have dramatically grown over the past 4 quarters. Fueled by the expansion of Bridgeline's iAPPS' customer base, the launch of the iAPPS Channel Partner Program, and the ability of iAPPS' rich feature set to drive positive business outcomes, license sales during the 12 month period ended March 31, 2011 achieved an impressive 189% growth over license sales in the prior 12 month period ended March 31, 2010. During this same time, the iAPPS Product Suite was enhanced considerably with the releases of iAPPS Commerce and iAPPS Marketier, completing iAPPS' core offerings and solidifying its position as a deeply integrated, market-leading web engagement management platform.

As of March 31, 2011, total iAPPS licenses sold is 315 and will quickly approach 400 in the coming months. This dramatic Increase in iAPPS licensing has been fueled by expansion of the iAPPS customer base that includes world-class organizations such as Honeywell, Sun Chemical, Tosoh, Shaw Industries, General Electric, Blue Cross Blue Shield, Partners Healthcare, Janney Montgomery Scott, Diversey, L'Oreal, Savings Bank Life Insurance Company (SBLI), Tennant, Franklin Sports, MF Global, CFO Magazine, Spectator Magazine, Marsh & McLennan, National Children's Museum, the American Academy of Pediatrics, and the American Dental Association.

iAPPS is an Award Winning Product Suite

During this period of license expansion, iAPPS Content Manager was the winner of the 2010 CODiE Award for Best Content Management Solution globally, while the iAPPS Product Suite was recognized by KMWorld Magazine as a 2010 Trend Setting Product. Most recently, iAPPS Content Manager is again selected as a Finalist for the 2011 CODiE Award for Best Content Management Solution globally, while iAPPS Commerce is a Finalist for the 2011 CODiE Award for Best Electronic Commerce Solution globally. 

Additionally, many mission critical websites developed on the iAPPS platform were honored with various industry awards. For example, the Janney Montgomery Scott website ( www.janney.com ) won an Interactive Media Award (IMA), a WebAward Standard of Excellence, and an Internet Advertising Competition (IAC) award, all in addition to the outstanding results the site has generated since migrating to iAPPS that include a 10-20% increase in website traffic along with a significant jump in Google and Bing search engine rankings.   Ariel Moyer, Director of Communications at The National Children's Museum (NCM), whose iAPPS-powered website ( www.ncm.museum ) was also a WebAward winner, says "the iAPPS platform provides outstanding capabilities and, overall, the NCM website has met or exceeded our objectives and is well positioned to continue to support the Museum." Other websites platformed on iAPPS that recently won awards include Hooked on Phonics' Learn to Read ( learntoread.hookedonphonics.com ), a MITX Award winner in the Education and Learning category; Bridgeline Digital's own corporate website ( www.bridgelinedigital.com ), an Interactive Media Award winner and MITX Award finalist; and the Shaw Web Studio for Berkshire Hathaway subsidiary Shaw Industries ( www.shawwebstudio.com ), a Silver Horizon Award Winner.

"We believe iAPPS is the most powerful web engagement management product suite in the market today," says Thomas Massie, Bridgeline Digital Chairman and CEO. "iAPPS' deep integration with Content Manager, Commerce, Marketier, and Analytics combined with its flexible deployment options truly makes it an asset to any Chief Marketing Officer."

About Bridgeline Digital

Bridgeline Digital is a developer of an award-winning web experience management product suite and award-winning interactive business technology solutions that help customers leverage best in class web-based technologies to achieve their business objectives. The  iAPPS Product Suite  is an innovative SaaS solution that unifies  Content Management, eCommerce eMarketing, and  Analytics  capabilities into the heart of websites, online stores, intranets, extranets, and portals – enabling business users to swiftly enhance and optimize the value of their web properties.  iAPPS Content Manager  is the  2010 CODiE Award Winner  for Best Content Management Solution, globally.

Combined with award-winning interactive technology development services by Microsoft Gold-Certified development teams, Bridgeline Digital helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, e-commerce development, usability engineering,  SharePoint  development, rich media development, and search engine optimization.

Bridgeline Digital is headquartered near Boston, with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Washington, D.C., and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Sun Chemical, Honeywell, Healthcore, LG Electronics, Marriott International, Berkshire Life, PODS, Budget Rental Car, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, and the American Academy of Pediatrics. To learn more about Bridgeline, please visit  www.bridgelinedigital.com .

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions including the risks described in our filings with the Securities and Exchange Commission that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. We expressly disclaim any obligation to update any forward-looking statement.

CONTACT: Brian Bolton
         Bridgeline Digital, Inc.
         Vice President of Marketing

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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