updated 5/12/2011 8:45:48 AM ET 2011-05-12T12:45:48

IRVINE, Calif., May 12, 2011 (GLOBE NEWSWIRE) -- Ethos Environmental, Inc. (Pink Sheets:ETEV), which recently merged with Regeneca International, Inc., is hosting an Infomercial Premiere and Direct Response Marketing Program Launch in Southern California on May 20-21, 2011.

The event is open to Independent Business Owners (IBOs), customers of Regeneca International, and any other interested parties. IBOs can find details in the back office. The Company encourages all interested parties to attend. Please send an email to info@regeneca.com to inquire about purchasing tickets to the event.

CEO Matt Nicosia added the following, "This media premiere is the beginning of what we call the Direct Response Network Marketing model. We invite all distributors to be at the event and experience the momentum that will be created as we add credibility and customer acquisition to our distribution model."

The following events are as scheduled:

Friday, May 20: Open House Welcome Reception, 5:00 PM - 6:30 PM at the Regeneca corporate offices at 1 Technology Drive, Suite C-515, Irvine, CA 92618.

Saturday May 21: Direct Response Media Launch, 9:00 AM - 12:00 PM at The Fairmont Newport Beach, 4500 MacArthur Boulevard, Newport Beach, CA 92660.

For additional details, please contact the company directly at the number provided below.

About Ethos Environmental, Inc.

Ethos Environmental, Inc. (Pink Sheets:ETEV) developed and manufactured award-winning fuel-based eco-friendly solutions. Upon merging with Regeneca International, Inc. in December 2010, Ethos Environmental has adopted the business strategy and product focus of Regeneca International, Inc. Regeneca(TM) International, Inc. was formed to create and commercialize premium products that help to improve health and fight the signs and symptoms of aging for a complete life of wellness and happiness, including our natural male enhancement product - RegenErect. We do this while drawing our products from the earth in an ethical strategy that will emphasize re-growth, reforestation and recycling. This is our "Whole Earth Whole Body Approach to Health." More information can be found about Regeneca International, Inc. at www.regeneca.com.

FORWARD-LOOKING STATEMENTS

This press release may contain forward-looking statements, including, but not limited to, statements regarding Ethos Environmental, Inc., Regeneca International, Inc. and their plans, products and related market potential. Forward-looking statements may be identified by the use of the words "anticipates," "expects," "intends," "plans," "should," "could," "would," "may," "will," "believes," "estimates," "potential," or "continue" and variations or similar expressions. These statements are based upon the current expectations and beliefs of management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include, but are not limited to, risks and uncertainties discussed in Ethos Environmental, Inc.'s filings with the Securities and Exchange Commission, which factors are incorporated herein by reference. Readers are cautioned not to place undue reliance on any of these forward-looking statements. Ethos and Regeneca undertake no obligation to update any of these forward-looking statements to reflect events or circumstances after the date of this press release or to reflect actual outcomes.

CONTACT: Ethos Environmental, Inc.
         1 Technology Drive, Suite C-515,
         Irvine, CA 92618
         
         Investor Relations
         866-925-9553 extension 777
         www.regeneca.com
         ir@regeneca.com

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