updated 5/12/2011 2:18:58 PM ET 2011-05-12T18:18:58

SAN FRANCISCO, May 12, 2011 (GLOBE NEWSWIRE) -- LOYAL3, inventor of the Customer Stock Ownership Plan (CSOP™), a web and social media platform that makes it possible for everyone to buy stock directly from their favorite brands, with no fees, in just 3 clicks, announced today that it has appointed Susan Smith Ellis to the company's board of directors. Smith Ellis is former CEO, Product (Red) and served as EVP, Omnicom.

"Susan's world-class expertise in the brand and marketing world makes her an excellent addition to our Board of Directors," noted Barry Schneider, LOYAL3 CEO. "Her experience working closely with iconic brands including Apple, Starbucks, Nike, Bank of America, American Express and Pepsi will help drive execution as LOYAL3 democratizes the stock market and offers America's leading brands an opportunity to create more valuable and loyal customers," he said.

"I'm thrilled to be joining LOYAL3's Board of Directors," Smith Ellis said. "Everyone has been waiting for this product; 3 clicks make you not just a consumer, but a consumer-owner.  That changes everything, and it's a huge marketing opportunity for companies all over the world.  Every consumer-facing business should sign on with LOYAL3."

Most recently, Smith Ellis was CEO of Product (RED), started by U2's Bono.  During her tenure as chief executive, Product (RED)'s contributions to The Global Fund increased from $18 million to $170 million in 3-plus years.  Prior to running Product (RED), Smith Ellis served as EVP, Omnicom, where she managed key accounts, including a 250-person purpose-built agency to handle all of Bank of America's agency advertising and marketing services.  Smith Ellis started in the Omnicom network working at BBDO, the nation's premier advertising agency, where she developed BBDO's first digital strategy and incubated its first digital agency, called Atmosphere, which continues to thrive.

Smith Ellis is a frequent keynote speaker for major conferences.  She recently headlined the Harvard Business School's Dynamic Women in Business conference.  She was the keynote speaker at the Mashable Conference for Social Marketing and Social Good.  Fast Company Magazine named her the 25th Most Creative Person in 2010.  She is the Executive Producer of the documentary film, The Lazarus Effect.

About LOYAL3

LOYAL3 offers public companies a web and social media platform called a Customer Stock Ownership Plan (CSOP) that enables public companies to sell their stock directly to customers in just 3 clicks, creating more loyal and valuable customers.

Customer-owners spend more, refer more and stay customers longer than ordinary customers.  As a result, client companies are motivated to convert customers to shareholders to increase loyalty, branding and liquidity.

Using a CSOP, consumers for the first time ever can buy stock in just 3 clicks, invest as little as $10 and pay no fees to buy or sell stock.  They can even use a credit or debit card.  CSOPs make stock ownership possible for tens of millions of Americans.

LOYAL3 will be launching its CSOP platform next month.  Please see www.loyal3.com for more information.

CONTACT: Rebecca Li
         LOYAL3 Holdings, Inc.
         415.981.0700
         rebecca@loyal3.com
         
         Jessica Anderson
         Hill & Knowlton
         212.885.0492
         jessica.anderson@hillandknowlton.com

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