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DineWise, Inc. Announces "Health and Wellness at Home" Initiative

FARMINGDALE, N.Y., May 17, 2011 (GLOBE NEWSWIRE) -- DineWise, Inc. (Pink Sheets:DWIS) (the "Company"), today announced that it is in the process of a major expansion of its product offerings, with new emphasis in support of health care providers.
/ Source: GlobeNewswire

FARMINGDALE, N.Y., May 17, 2011 (GLOBE NEWSWIRE) -- DineWise, Inc. (Pink Sheets:DWIS) (the "Company"), today announced that it is in the process of a major expansion of its product offerings, with new emphasis in support of health care providers.

Mr. Paul Roman, President and CEO of the Company, said, "We have seen a sharp increase in interest in the market for new offerings aimed at a more healthy, balanced meal plan. While general consumer awareness certainly plays a factor in this demand, we are also seeing increased interest from various health care providers who want to offer their constituents a choice to stay healthy and well at home." He continued, "We are engaged in discussions with dietitians and other professionals to establish the best selection of offerings in support of the health care industry, as well as individual caregivers. This business development effort will complement both of our successful DineWise "Rethink Nutrition" and Home Bistro offerings."

As the Company moves forward it expects to further develop these associations as well as tailoring more specific nutritional offerings with online tools aimed at allowing the health care caseworker, or individual and home caregiver, to order the right plan for the recipient and or themselves. Our expanded product offering, as well as an enhanced web platform, are expected to be available during the 4th quarter of 2011.

In accordance with the Company's recent commitment to maintaining open communications with the investing public, Mr. Roman will be discussing this release and other developments in an interview with CEO Central on Wednesday, May 18, 2011 at 8:00PM EDT. Listeners can tune in online at , or by phone at (714) 694-4501. An archived recorded version can be found on the homepage of CEO Central at , following the live interview.

About DineWise, Inc.

Headquartered in Farmingdale, New York, Dinewise, Inc. is a national distributor of nutritional, fully prepared meals assisting time-impaired, temporarily or permanently homebound consumers and their caregivers via its DineWise® brand. Its branded product lines Home Bistro® and Colorado Prime® cater to the growing demand for gourmet products and services that address prevailing consumer trends for convenience. To learn more, visit and find a complete menu of nutritious and convenient dining solutions.

Safe Harbor Statement

This document contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to risks and uncertainties that could cause actual results to vary materially from those projected in the forward-looking statements. The company may experience significant fluctuations in future operating results due to a number of economic, competitive, and other factors. These factors and others could cause operating results to vary significantly from those in prior periods, and those projected in forward-looking statements. Additional information with respect to these and other factors, which could materially affect the Company and its operations are included in certain forms DineWise has filed with the Securities and Exchange Commission.

CONTACT: Thomas McNeill Vice President, Chief Financial Officer 800-749-1170 or via email at tmcneill@dinewise.com