updated 5/18/2011 9:46:07 AM ET 2011-05-18T13:46:07

CHARLOTTE, N.C., May 18, 2011 (GLOBE NEWSWIRE) -- Swisher Hygiene, Inc. (Nasdaq:SWSH) (TSX:SWI), a leading provider of essential hygiene and sanitation products and services, today announced the launch of its newest cleaning product line, Swisher Ultra.

The Ultra line consists of highly concentrated warewashing, hard surface and laundry cleaning products that are up to three times more concentrated than competitive products and delivers outstanding performance while reducing overall purchasing costs. Ultra's concentrated formulation puts the power of a five gallon concentrated pail into a convenient case of two one-gallon containers. The reduced pack size is ideal for storage and convenient for users in every industry. Ultra's utilization of closed loop dispensing technology controls usage by ensuring accurate dilutions and eliminates product misuse.

"We're an organization focused on innovation," said Steven R. Berrard, chief executive officer of Swisher Hygiene. "We are consistently researching new ways to come up with reliable, cost-effective products and services that better meet our clients' commercial cleaning needs. Having been tested in real world environments, our Ultra product line has proven to deliver exceptional performance at an attractive price."

Swisher's Ultra line of warewashing products includes detergents and rinse agents specially designed for high-efficiency dish machines, detergents ideal for use in manual warewashing systems, and silverware presoak to tackle heavy stains. The Ultra line of hard surface cleaning products are ideal for a broad range of cleaning challenges, including degreasing, sanitizing, glass cleaning, bathroom cleaning, disinfecting and more. The Ultra line of laundry solutions consist of builders, detergents, destainers, sours, and softeners, formulated to deliver optimal results and are suitable for all healthcare, hospitality, and other laundry systems.

In line with the Company's ongoing sustainability initiatives, innovations made to product formulation and packaging in the Ultra line reduce the amount of resources needed to deliver results, ultimately helping to lessen the impact on the environment. In addition to the Ultra line, Swisher currently offers an extensive selection of eco-friendly hygiene solutions including recycled paper products, CFC-free products and Energy Star certified equipment, along with cleaning chemicals branded under its Our Clean Planet line that either meet or exceed Designed for the Environment (DfE) standards.

About Swisher Hygiene Inc.

Swisher Hygiene Inc. is a NASDAQ and TSX listed company that provides essential hygiene and sanitation solutions to customers throughout much of North America and internationally through its global network of 83 company-owned operations, 5 franchises and 10 master licensees operating in countries across Europe and Asia. These essential solutions include cleaning and sanitizing chemicals, foodservice and laundry products, restroom hygiene programs and a full range of related products and services. The company's most recent program enhancement is its introduction of solid waste management services to commercial and residential customers in selected markets. Together, this broad set of offerings is designed to promote superior cleanliness and sanitation in all commercial environments from door to dumpster, enhancing the safety, satisfaction and well-being of employees and patrons. Swisher Hygiene's customers include a wide range of commercial enterprises, with a particular emphasis on the foodservice, hospitality, retail, industrial and healthcare industries.

CONTACT: Media Contact:
         Jason Chudoba
         ICR
         646-277-1249

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