updated 5/25/2011 9:17:26 AM ET 2011-05-25T13:17:26

VANCOUVER, British Columbia, May 25, 2011 (GLOBE NEWSWIRE) -- Coastal Contacts Inc. (TSX:COA) (Stockholm:COA) the worlds largest online retailer of eyeglasses and contact lenses announced today that it recently acquired the additional domains www.Coastal.com and www.Clearly.ca.

"We are excited to be expanding our URL domain portfolio with the acquisition of www.Coastal.com and www.Clearly.ca . Both these URLs fit well with our long term branding strategy," stated Roger Hardy, Coastal's Founder and CEO. "As Coastal continues to grow, it is clear that the future is linked to a broader set of new product categories such as our rapidly developing eyeglasses category.  As our eyeglasses business grows and we plan for the addition of future product categories, we will move toward brands which are more encompassing such as www.Coastal.com and  www.Clearly.ca .   Both of these domains offer the benefit of leveraging the investment in our current domains, while not tied to a specific product category, hence leaving Coastal open to many possibilities. Further updates will follow in the coming months."

Coastal reported that the domains www.Coastal.com , www.Clearly.ca and a related portfolio of twenty international domains were acquired for approximately CAD$900,000 from cash on hand, on or before May 2nd, 2011.

About Coastal Contacts Inc.

Coastal Contacts Inc. has quickly become the world's leading online retailer of vision care products, attributable to a combination of fast delivery, a customer-centric approach and great selection at the lowest possible prices. Founded in 2000, Coastal designs, produces and distributes the largest selection of eyeglasses and contact lenses on the Internet, including a unique combination of designer eyeglasses, contact lenses, sunglasses, and vision care accessories. Coastal Contacts services customers in more than 150 countries through the Coastal Contacts family of websites including: CoastalContacts.com, ClearlyContacts.ca, Lensway.com, Lensway.co.uk, Lensway.se, ClearlyContacts.com.au, ClearlyContacts.co.nz, Contactsan.com, Yasuilens.com, Maxlens.com, and Coastallens.com .

Forward Looking Statements

All statements made in this news release, other than statements of historical fact, are forward-looking statements. The words "may", "would", "could", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect", "goal", "target", "should," "likely," "potential," "continue," "project," "forecast," "prospects," and similar expressions typically are used to identify forward-looking statements.

Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about our business and the industry and markets in which we operate. Forward-looking statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict.

Persons reading this news release are cautioned that forward-looking statements or information are only predictions, and that our actual future results or performance may be materially different due to a number of factors. Reference should also be made to the section entitled "Risk Factors" contained in our most recently filed Annual Information Form dated January 28, 2011 for a detailed description of the risks and uncertainties relating to our business. These risks, as well as others, could cause actual results and events to vary significantly. Accordingly, readers should not place undue reliance on forward-looking statements and information, which are qualified in their entirety by this cautionary statement. These forward-looking statements are made as of the date of this news release and we expressly disclaim any intent or obligation to update these forward-looking statements, unless we specifically state otherwise and except as required by applicable law.

CONTACT: Terry Vanderkruyk
         Vice President, Corporate Development
         Coastal Contacts Inc.
         604.676.4498
         terryv@coastalcontacts.com

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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