updated 6/2/2011 9:17:01 AM ET 2011-06-02T13:17:01

NORCROSS, Ga., June 2, 2011 (GLOBE NEWSWIRE) -- EasyLink Services International Corporation ("EasyLink" or "Company") (Nasdaq:ESIC) ( www.EasyLink.com ), a global provider of cloud-based messaging services and e-commerce solutions, today announced that it will be holding a complimentary webinar titled "Using Interactive Notifications to Improve the Customer Experience and Increase Revenue Opportunities." The webinar will take place on Tuesday, June 21, 2011 at 2:00 p.m. Eastern Time. Registration and a detailed agenda is available at https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=312214&sessionid=1&key=A594DA012E89A70513983F1B2B17543C&partnerref=easylink&sourcepage=register

Today's technology-empowered customer expects proactive communications that allow them to receive relevant messages and respond instantly and through the proper channels. As a result, forward-thinking companies have realized a competitive advantage by integrating multi-modal, event-triggered SMS, voice and email notifications into their customer care strategy to proactively communicate with their customers, as well as agents, partners, and other stakeholders at specific points throughout the sales cycle. These automated communication paths drive the right information to the right recipients at the right time.

Webinar speakers will present an insightful look at how enterprise organizations can improve their customer interactions utilizing a Care 2.0 methodology. They will provide a high level overview of how a Software-as-a Service (SaaS) notifications solution provides a robust, enterprise communications strategy that creates a personalized experience for the consumer and yields measurable business value.

Key topics include:

  • The evolution of customer contact - using proactive communications to increase customer empowerment
  • Limitations of disconnected internal messaging systems
  • Drivers for adopting notifications services
  • How to effectively integrate proactive messaging into your business systems
  • Criteria for selecting an outsourced notifications service provider

This webinar is recommended for CIOs, CTOs, Customer Care and Customer Service executives, and other business leaders responsible for streamlining customer care and increasing retention and acquisition efforts.  

About EasyLink Services International Corporation

EasyLink Services International Corporation (EasyLink) (Nasdaq:ESIC), headquartered in Norcross, GA, offers a comprehensive portfolio of "any to any" business messaging and transaction services that can bridge the most challenging technology gaps while creating significant cost efficiencies across an organization. From Desktop Fax and Production Messaging to EDI, Managed File Transfer, Document Capture and Management, Secure Messaging and Notifications we help companies drive costs out of their operations. With over two decades of servicing customers around the globe, EasyLink has established a proven track record for providing effective, reliable and secure communications. For more information on EasyLink, visit www.easylink.com .

The EasyLink Services International Corporation logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7889

Forward-Looking and Cautionary Statements

Except for the historical information and discussion contained herein, statements contained in this release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those indicated by such forward-looking statements. These and other risk factors are set forth under the caption "Risk Factors" in the Company's Annual Report on Form 10-K, the Company's quarterly reports on Form 10-Q and the Company's other filings with the U.S. Securities and Exchange Commission. These filings are available on a website maintained by the Securities and Exchange Commission at www.sec.gov . The Company expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein as a result of new information, future events or otherwise.

CONTACT: Pamela Bernardino
         EasyLink Services International Corporation
         pbernardino@easylink.com
         732-652-3733

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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