updated 6/2/2011 9:17:01 AM ET 2011-06-02T13:17:01

CALGARY, Alberta, June 2, 2011 (GLOBE NEWSWIRE) -- HeadsUp Entertainment International Inc. (Pink Sheets:HDUP) operators of the Canadian Poker Tour, Canadian Poker Player Magazine and the Canadian Poker Player Television Network is pleased to announced that it had signed a marketing agreement with Social Insider America (SIA), a leading support network for player development and incentive programs. SIA represents Caesars Entertainment International, the Calgary Stampede, Masters Packages and Orange Bowl packages as well as many other sports and entertainment groups and agencies.

The agreement between HeadsUp and SIA will aggressively target a player development program to attract players from the US and International markets to events hosted by HeadsUp including poker tournaments in Canada, the US and abroad as well as the promotion of major international sporting events. The Companies successfully partnered on the "Reign in the Ring" PPV boxing event at Planet Hollywood in Las Vegas and have built a model that management expects to generate over $1.6 million in revenues for HeadsUp this year.

"We were very encouraged by the results from working with Social Insider America to date and based on those successes are looking to create massive exposure to our revenue generating events through their database and marketing efforts," stated HeadsUp President and CEO Kelly B. Kellner. "This partnership is a key strategy in attracting players and sponsors from the newly created market opportunities in the international poker, sports and entertainment marketplace."

"The Canadian Poker Tour has a tremendous opportunity to become a major player in the sports and entertainment marketplace that we operate in. We are pleased and excited about launching a marketing strategy that targets an industry like the poker sector with hundreds of millions of dollars now looking for a home and HeadsUp definitely has the events to attract it," commented SIA President Grant Doyle. "We anticipate this being a very lucrative collaboration."

This week's announcement of a marketing agreement between the Canadian Poker Tour and the all new Tropicana Resort and Casino in Las Vegas, the expansion of the CPT circuit events and a new television deal position HeadsUp to continue meeting and exceeding targets within its business plan and management expects revenues from the second quarter alone to exceed last year's performance.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website www.headsupentertainment.com .

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACT: HeadsUp Entertainment International Inc.
         Investor Relations - Kelly Kellner
         (403) 269-9039
         Website: www.headsupentertainment.com

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