updated 6/7/2011 9:16:55 AM ET 2011-06-07T13:16:55

AUSTIN, Texas, June 7, 2011 (GLOBE NEWSWIRE) -- For most retailers, the December holidays are the busiest time of the year. For golf equipment retailers, the weeks leading up to the June 19th Father's Day holiday is when cash registers ring the most. In fact, Golfsmith, the nation's largest golf retailer, traditionally experiences the same high sales volumes in June that mainstream retailers experience during the year-end sales rush. For Golfsmith, it is Christmas time in June.

"We see a tremendous increase in shoppers visiting our Golfsmith stores and Golfsmith.com this time of year. Father's Day is our Christmas season and because of our buying power we have some terrific deals on some of the most popular brands in golf," said Marty Hanaka, President and CEO of Golfsmith International Holdings, Inc. (Nasdaq:GOLF).  "Our merchandise buyers handpick the best gifts for every golfing Dad whether they're an avid golfer or just beginning to play. And we offer ideas in all price ranges, no matter what budget challenges a gift giver may have," he added.

And the number one gift golfing dads get? Golf balls.   Golfsmith sells about two million golf balls during this period at the company's 78 stores and via golfsmith.com. But, there's more than golf balls to give dad. Technology has made a large variety of golf gear better, from GPS devices giving golfers exact distances on every shot, to new custom-fit drivers providing more distance and accuracy to the tee. 

For some, finding a gift for Dad can be as challenging as getting a hole in one. And to help shoppers, Golfsmith is taking the guess work out of shopping by assembling the best golf gifts to help any golfing Dad improve his golf game. Some may not realize how technology has made golf more fun to play. If your favorite golfer's clubs are looking worn or that golfer in your life has never experienced how a hand-held, high-tech golf aid can help shave strokes off a scorecard, this Father's Day is the perfect time to upgrade what's in his golf bag. High-tech products are among the fastest selling product lines at Golfsmith.  

"Shopping for a golfer can sometimes be a daunting task for a non-golfer. Our associates know the game, the latest equipment and can serve as a personal shopper to find just the right gift," Hanaka added. "What sets us apart as a retailer is the depth of knowledge our Golfsmith associates offer. They have a passion for the game, understand the latest technology and will help everyone find the perfect golf gift," he said.

Father's Day by the Numbers:    During the several weeks leading up to Father's Day, Golfsmith, the nation's largest specialty golf retailer, is expected to sell more than:

  • 2 million Golf Balls
  • 4 million Tees
  • 150,000 Golf clubs of all makes and models
  • 30,000 Hats
  • 60,000 Golf Shirts

Source: Golfsmith International, 2011

 (Editor's Note: For video, still pictures of unique and popular gifts along with other assets to illustrate this trend, please visit: www.golfsmith.com/dadsdaypress)


Visit www.golfsmith.com/dadsdaypress for a video news release, high resolution JPEG's and other materials in the press center. 

About Golfsmith - Golfsmith International Holdings, Inc. (Nasdaq:GOLF), is a 43-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 78 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit www.Golfsmith.com.

The Golfsmith International Holdings, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9492

Cautionary Language Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to those discussed in our Form 10-K, filed March 3, 2009 under the caption "Risk Factors." 

CONTACT: Media Contacts:
         Lynn Luczkowski, L2 Communications
         860-313-1426 or Lynn@L2comm.biz
         Aubrey Haznar, L2 Communications
         617-549-8792 or Aubrey@L2comm.biz
         Matt Corey, Golfsmith
         512-821-4883 or matt.corey@golfsmith.com

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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