updated 6/7/2011 4:17:42 PM ET 2011-06-07T20:17:42

LAS VEGAS, June 7, 2011 (GLOBE NEWSWIRE) -- HeadsUp Entertainment International Inc. (Pink Sheets:HDUP) operators of the Canadian Poker Tour, Canadian Poker Player Magazine and the Canadian Poker Player Television Network and World Poker Showdown (WPS) today announced they have entered into a series of agreements with casino venues to expand its poker tourism business unit.

HeadsUp and WPS recently announced a strategic marketing partnership on all poker tourism events and they have moved quickly to secure 2 major events for the upcoming winter travel season in the Dominican Republic and Costa Rica.

"The poker tourism segment is one of the most profitable of our operations," said Kelly B. Kellner, president and CEO of HeadsUp Entertainment International Inc. "These events are designed to capture players from the U.S. market looking for a viable poker outlet given the recent shutdown of several major online sites." 

Kellner said revenues from these events would come from tournament fees, rake from cash games and pit play as well as sponsorship.

"The events will be televised," said Kellner. "We are currently in negotiations with several television networks and media outlets and anticipate announcing a deal very soon."

He also said the properties we have secured are without peer and make for a great destination for even the non poker players in the family.

"We will be offering our members tremendous travel packages which are being developed with sponsors and partners." Because of this, Kellner said they anticipate heavy demand and suggests those interested in participating inquire as soon as further details are available.

According to Kellner, since the filing of indictments against three of the world's largest online poker sites nine weeks ago, HeadsUp has seen its live poker tournament attendance up over 35% across the board and the demand for international events growing even greater.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website www.headsupentertainment.com .

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACT: HeadsUp Entertainment International Inc.
         Investor Relations
         (403) 269-9039
         Website: www.headsupentertainment.com

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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