updated 6/13/2011 7:16:16 AM ET 2011-06-13T11:16:16

LAS VEGAS, June 13, 2011 (GLOBE NEWSWIRE) -- Ideal Financial Solutions, Inc. (Pink Sheets:IFSL), a fully reporting company listed on the OTCQB and a creator of various financial products and services for businesses and individuals, has launched its newly developed lender assistance web portal at www.iLenderAssistance.com

The site is developed and designed to assist in the prospecting, sale, and support of vendors for the company's new lender assistance programs. Ideal's Lender Assistance Program (LAP) helps lenders of all varieties increase their profits and relationships with their borrowers by reducing default rates. Enrolled customers gain Ideal Financial's proven and popular debt-to-wealth software systems that have helped consumers dramatically increase their personal financial condition for years. This assistance has proven to greatly reduce default rates to vendors who introduce their borrowers to the Ideal system.

"Our new lender assistance portal represents our continual investment in the business-to-business vertical for our financial software," stated Steve Sunyich, CEO, Ideal Financial Solutions. "As we continue to close more deals in the space and enjoy the exponential benefits of increased market awareness of this innovative application of our core product, having a 24 hour portal has become essential."

"The old approach of lenders 'punishing' first if their borrowers went into default needs to change. Because of the downturn in our economy the existing rules for lending must adapt as average, everyday middle class people are often finding impossible to stay current on all of their debt. Ideal is offering lenders a new approach of 'help first' and then 'punishment' or consequences only if necessary," Sunyich added. "It's clear that the need for our products are greater than ever and we are working hastily to carve out market share in this growing segment. www.iLenderAssistance.com will certainly help us do that."

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions ( www.idealfsi.com ) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management© tools ( www.myifs.com ) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. To view more information on Ideal's new humanitarian program soon to be launched please visit www.idealgoodness.com . To view a short video demo of our services go to: http://www.youtube.com/watch?v=GFTKoRkByu0

For investors who would like to receive Ideal's newsletter, please send your email address to: support@idealfsi.com

For the latest news and press, please visit www.idealfsi.com .

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential," or "continue," or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company's revenues will not continue to grow and that they may not meet projections because of a down turn in its new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other events. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

CONTACT: Ideal Financial Solutions, Inc.
         Paul Currie 678-772-3456
         ir@idealfsi.com
         www.idealfsi.com
         www.idealfinancialhr.com

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