updated 6/14/2011 10:17:27 AM ET 2011-06-14T14:17:27

CHICAGO, June 14, 2011 (GLOBE NEWSWIRE) -- Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced that Bushnell Outdoor Products, an industry leader in sports optics and outdoor accessories, has adopted the award-winning CisionPoint PR and marketing software platform.

Bushnell Outdoor Products makes and markets high-performance sports, recreation and outdoor optics – binoculars, range finders, scopes, global positioning systems and trail cameras – under multiple brands. The company's public relations manager, Paul Arnhold, is responsible for ten brands and is the only full-time person in his department.

"I needed a media database that let me hit the ground running, become familiar with all of our key media and influencers, and complement the efforts of our PR agencies. We evaluated several leading PR software solutions, and Cision has the most robust database of influencers and editorial calendars for our industry," Mr. Arnhold said.

Bushnell Outdoor Products ' diverse customer base – sporting and outdoor enthusiasts ranging from birdwatchers to hikers to hunters – is influenced by a broad range of vertical outlets.

"Our Cision trial showed both how easy it is to use and how complete and deep the Cision database is. We discovered several new outlets that we quickly added to our key contact list during the trial, and we've been able to uncover editorial opportunities that weren't previously on our radar. Today's media environment is constantly changing and it's great to partner with Cision, which is so committed to thorough, updated research," Mr. Arnhold added.

"By integrating a world-class media database with easy-to-use functions that manage workflow, connect with influencers, monitor earned media and analyze results, Cision enables smaller PR departments managing multiple brands to be highly productive and more effective," said Peter Granat, President and Chief Operating Officer of Cision North America.

Winner of a Peter Granat, for 2011's Best Marketing/PR Solution from the Software and Information Industry Association (SIIA), CisionPoint has been adopted by nearly 30,000 users in over 20 countries since its launch in October 2007. CisionPoint is available in eight languages, and used by 49 out of the top 50 PR agencies, corporations, non-profits, universities and solo practitioners. CisionPoint also has won a CODiE Award for Best Online News Service and received the Product Development of the Year award for 2010 from the Data Publishers Association (DPA) in the UK.

About Cision

Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision's tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, with partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010. For more information, visit www.cision.com .

Related Links

http://us.cision.com/products_services/products_services_overview.asp

http://us.cision.com/media-database/media-database-overview.asp

http://us.cision.com/

CONTACT: Vanessa Bugasch
         Senior Vice President, Global Marketing & Product Marketing
         312-873-6550
         vanessa.bugasch@cision.com

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