updated 6/15/2011 6:15:48 AM ET 2011-06-15T10:15:48

TORONTO, June 15, 2011 (GLOBE NEWSWIRE) -- Wild on Media is launching a series of interactive outdoor advertising on behalf of Yellow Tail wine in cities across the Canada. The Out Of Home (OOH) campaign is a unique combination of Video Billboards, Wall Projections, SMS and Social Media.

The campaign ventures into exciting and interesting territory as it provides activation of a select list of Video Billboard Network & Wall Projection locations utilizing Social Media hashtags and SMS short-codes, allowing the Video Billboards and Wall Projections sites to display audience reaction with the campaign in real time.

Participants in the campaign markets will be able to send messages to friends and family and within seconds see their messages displayed on the Video Billboards as well as on the Wall Projection sites.

George Christidis, President of Wild On Media, says this will open up an entirely new area for the use of our Video Billboard Network across Canada. "We can see the day when we'll have people in Halifax sending messages to Vancouver via our Billboards." Mr. Christidis continued, "we already have a number of promotional ideas ready to present to clients."

Yellow Tail is a family owned wine label from Australia that turns 10 this year. It has been ranked as the most powerful Australian wine brand in the world and number 37 in the top 100 wine and spirit brands globally according to the 2011 Power 100 Report

The 8 week campaign will take place in Vancouver, Calgary, Edmonton, Toronto, Montreal and Halifax. Halifax will not take part in the Video Billboard portion of the campaign due to prior commitments.

Senior Account Executive, Eric Boyce is in charge of the campaign.

This information was brought to you by Cision http://www.cisionwire.com

CONTACT:  Eric Boyce
          Senior Account Executive

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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