updated 6/15/2011 10:16:58 AM ET 2011-06-15T14:16:58

ORLANDO, Fla., June 15, 2011 (GLOBE NEWSWIRE) -- iPressroom, ( www.ipressroom.com ) an online marketing and public relations services provider specializing in online newsrooms, announced a partnership today with Latergy ( www.latergy.com ), the visual communications boutique founded by Larry Thomas that delivers integrated video content strategy, creation and management services. The strategic alliance combines iPressroom's dynamic online newsrooms with Latergy's video expertise to help clients strategically produce, distribute and measure multimedia for investor relations (IR), public relations (PR) and marketing.

"Multimedia, specifically video, has become the preferred online medium for delivering today's IR and PR message," says Tom Madden, iPressroom's Chairman. "We are very happy to incorporate Latergy's video expertise with iPressroom's online newsroom services."

The announcement at the National Investor Relations Institute (NIRI) annual conference signifies the impact of online multimedia in today's IR and PR environment. Through iPressroom and Latergy's partnered offerings, communication professionals can drive multimedia efforts with investor webinars, corporate videos and CEO conference calls, incorporating free, unlimited Social Media Releases.  The content is managed and results measured through iPressroom's branded newsrooms. 

"Corporate communicators have many opportunities to create and deploy professionally produced video content because investors, consumers and media are demanding it," said Thomas. "iPressroom is a great solution to help manage and track those assets.  Together, we are able to deliver excellent results with effective solutions at extremely competitive rates." 

Thomas' launched Latergy in 2010 after a series of successful leadership roles, beginning at PR Newswire in 1994 where he launched MultiVu and served as President of the multimedia subsidiary, His innovative work with Fortune 500 companies continued as Chief Operating Officer of Medialink Worldwide, where he led the NASDAQ company's transition from television to the Internet.

For more information on video services for your online newsroom, contact iPressroom today at 1-800-514-1897 Ext. 500.

About Latergy

Latergy ( www.latergy.com ) is a full service strategic video marketing and public relations consultancy that provides multimedia content strategy, creation and distribution services to help professional communicators engage their multiple audiences with compelling content.  Our mission is to produce amazing video and provide great counsel to leverage a blend of earned, paid, owned and shared media to tell visual stories that drive real business results.  Services include web video (podcasts, webisodes, webcasting), broadcast PR video (b-roll, SMTs, PSAs), corporate video (training, internal communication, branding) and their radio counterparts (RMTs, ANRs, PSAs) plus a selection of effective video technology applications that work.

About iPressroom

iPressroom, Inc., ( www.ipressroom.com ) is a hosted web content management platform for online newsrooms, websites and social media communications that has delivered millions of pages of news and digital media content for the world's leading companies and organizations like Yahoo!, Epson, Target, UCLA, and Xerox. Designed by marketing and PR professionals with decades of experience, iPressroom empowers communicators to create, manage, publish, integrate and distribute news and multimedia content to corporate websites, newsrooms, social media, newswires, search engines, mobile devices and thousands of worldwide media through one easy to use dashboard.

The iPressroom logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5523

Media Contacts:
Larry Thomas
Latergy
lthomas@latergy.com
646.290.0453

James Madden
iPressroom
jmadden@ipressroom.com
678-523-1622

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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