updated 6/16/2011 7:15:45 AM ET 2011-06-16T11:15:45

MONTREAL, June 15, 2011 (GLOBE NEWSWIRE) -- Montreal-based LuvGear™ is launching a canine casting call in search of the new face of the Planet PETCO™ with LuvGear™ Technology line of apparel and accessories. The line was introduced in May exclusively though PETCO™ stores nationwide and is designed to help protect dogs from the dangers of heat by warning dog owners when the external temperatures are reaching levels that may be harmful or even fatal to a dog. The search for LuvGear's Top Dog photo contest begins June 1, 2011 and will run through June 30. The winner from each category (small dog and large dog) will be featured in a nationwide packaging promotion for LuvGear™ Technology.

Here's how it works:

  • Submit your photos: People who think their dog has super star quality can submit a photo to compete for the title. Submit a photo and select the proper category for each dog at www.luvgearcontest.com. (Only one picture per dog can be submitted).

       There are two (2) categories based on dog sizes:

Category 1: XXS – M

Category 2: LG – XL

  • Selection: At the end of the contest, we'll pick the top ten dogs from each category. Then, the public will vote for their favorite picks at www.luvgearcontest.com

The dog with the most votes in each category will be crowned LuvGear'stop dog.

  • Prizes: The Winner Gets Braggin' rights - plus, the winning dog from each category gets the following:
  • One-on-one face time with lifestyle pet photographer Seth Casteel, owner of Little Friends photography.
  • The select photo will grace the covers of a nationwide promotion for Planet PETCO™ with LuvGear™ Technology.
  • Nationwide promotion as LuvGear's top dog for Planet PETCO™ with LuvGear™ Technology.
  • Planet PETCO™ with LuvGear™ Technology gift package.

To register, visit www.luvgearcontest.com and follow the contest on Facebook https://www.facebook.com/pages/LuvGear/124734380940599

To lean more about this product line and the full line of LuvGear safety alerts, visit www.luvgear.com

ABOUT LUVGEAR

LuvGear™ is an innovative lifestyle brand creating value added apparel for children, adults, pets and lifestyle products that unites style and safety into each garment. LuvGear™ was developed in 2005 by partners Neil and Bram Miller. After many years of research and testing the use of ink filled disks as safety devices on various materials, the LuvGear™ series was born.

SunAlert™, HotAlert™, TempAlert™ and ColdAlert™ icons are sewn into the fabric of garments for children, adults and pets and serve as a visible warning sign, alerting of potential dangers like elevated body temperature, outdoor temperatures, exposure to high levels of UV rays, dangerously cold temperatures and liquids at temperatures that could cause physical harm.

As prevention is the best form of protection, LuvGear™ is committed to safety integrated into every lifestyle.

About PETCO

PETCO is a privately held specialty retailer that provides products, services and advice that make it easier for our customers to be great pet parents. We operate more than 1,000 stores in 50 states and the District of Columbia, as well as a leading pet products and information destination at HYPERLINK " http://www.petco.com " www.petco.com. Our nonprofit organization, The PETCO Foundation, has raised nearly $70 million since its inception in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support approximately 6,500 local animal welfare groups across the country to help find homes for more than 200,000 adoptable animals every year.

(514) 733-5256


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