updated 6/16/2011 10:17:15 AM ET 2011-06-16T14:17:15

LAS VEGAS, June 16, 2011 (GLOBE NEWSWIRE) -- Players Network (OTCBB:PNTV), the leading Television and New Media Digital Network dedicated to Las Vegas Entertainment and the Gaming Lifestyle, today announced the launch of its live event division. To create the division the Company formed an exclusive strategic partnership with the PlayerXT resort event group. The new event division is contracted by casino properties' player development groups to stage themed weekend events for high rollers and VIPs, including the Ultimate Golf Fantasy Weekend with celebrity athletes.

In addition, Players Network and PlayerXT have developed reoccurring branded live events that are hosted in casinos, nightclubs and resorts around the world. Two examples are the Search for the World's Sexiest Latina and the Search for the World's Sexiest Vampirine (for Halloween), both of which will stage finals in Las Vegas in October after worldwide competitions. PlayerXT events are a source of photo and video content for leading men's entertainment content companies. Players Network will now be the sole producer at all events and syndicate its event content. Players Network will receive all fees paid by resorts, nightclubs and resorts to stage weekend and annual events, currently ranging from $15K to $50K per event.

"Increasingly, sponsors are spending on digital media partnerships that can create live interaction and product sampling with viewers. We are having ongoing negotiations with casino property groups, resorts, nightclub groups and sponsors to jointly develop multi-platform branded content channel destinations. It became apparent that providing a turnkey 360° marketing solution including distributed multi-platform programming, live events, and our new video platform's social sharing and virtual economy tools was very desirable and a key differentiator," stated Peter Heumiller, Players Network President and COO. "Our goal is to quickly multiply the number of events and fully integrate sponsors. In addition to an increasing passive revenue stream, our events will provide ongoing opportunities to produce low-cost, high demand content that we will syndicate and use to build unique monthly traffic on our new websites launching this summer. Our video ad tools and merchandising efforts will further monetize those uniques."

"Players Network's media distribution is helping us to sell more events at higher package prices. They are also leveraging their sponsorship efforts to bring more revenues and profits to each event," stated Roy Hahn, PlayerXT founder.

"We will be conducting an online search for additional international event models through Players Network's websites this summer. Each selected model will have a video and photo profile shoot at one of our events. Players Network will syndicate all content and conduct viewer contests," added Myste Nicole, PlayerXT's event director and hostess.

To stay in tune with PNTV information and Consumer products join PNTV Connect by clicking on this link: www.playersnetwork.info/about/pntv-connect/

About Players Network

Players Network is a Television and Digital New Media Company that develops and owns new Channel Destinations. Players Network, Vegas on Demand, Sexy Sin City TV, which are focused on Las Vegas and Gaming Lifestyles, are the lead channels. Players Network produces and distributes original content for its own VOD Channels on television in over 29,000,000 homes over Comcast, DirecTV, AT&T, Verizon and Dish Network and its own Broadband Network, Hulu, Blinkx, Google, YouTube and Yahoo Video, for DVD Home Video, mobile platforms, and through worldwide television syndication. Players Network has a program library of over 1600 titles. Players Network has a 12-year history of providing consumers with quality Gaming and Las Vegas Lifestyle content, as well as strategic partnership services in Las Vegas, Atlantic City, and throughout the worldwide gaming industry. For more information go to www.playersnetwork.info .

The Players Network logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6398

Statement under the Private Securities Litigation Reform Act:

With the exception of the historical information contained in this Release, the matters described herein contain forward-looking statements that involve risk and uncertainties that may individually or mutually impact the matters herein described, including but not limited to: the ability of the Company to increase revenues in the future due to the developing and unpredictable markets for its products, the ability to achieve a positive cash flow, the ability to obtain orders for or install its products, the ability to obtain new customers and the ability to continue to commercialize its products, which could cause actual results or revenues to differ materially from those contemplated by these statements.

CONTACT: Leslie Thomas at 702-734-3457

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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