updated 6/17/2011 6:45:59 AM ET 2011-06-17T10:45:59

FARMINGTON HILLS, Mich., June 16, 2011 (GLOBE NEWSWIRE) -- Eternal Image, Inc. (the "Company") (OTCQB:ETNL), a public company engaged in the design, manufacturing and marketing of officially licensed memorial products such as caskets, urns, monuments, vaults and gift items, today announced that its New World Gift Company division has launched its licensed line of Vatican Observatory Foundation™ memorial prayer cards.

"Christians can now offer these beautifully handcrafted and officially licensed Vatican Observation Foundation prayer cards at the funeral of a loved one," said Frank Colapinto, President, New World Gift Company division. "I've seen the cards myself in person, and they showcase a beautiful array of Christian artwork that should appeal to all believers."

New World Gift Company, Eternal Image's gift product division, launched six initial collections. Additionally, these esteemed prayer cards will be distributed under a North American distribution agreement through the recognized funeral industry leader, Messenger LLC. The Vatican Observatory Foundation™ prayer card line will expand to a total of twelve collections by the end of 2011.

Each collection features iconic Christian imagery and Renaissance-era styled artwork. Each individual prayer card prominently displays the Vatican Observatory Foundation™ logo. As with all products under this license, a percentage of all proceeds go to support the Vatican Observatory Foundation™. 

Additionally, these prayer cards can be viewed on Messenger's website by following this link: http://www.messengerstationery.com/category.aspx?zcid=320.

Funeral industry professionals are welcome to call Messenger directly for additional product and ordering information: 1-800-827-5151.

About Messenger LLC

Messenger LLC, headquartered in Auburn, IN, has been in business since 1913 and has grown to be the most innovative manufacturer of funeral stationery products in North America. Among a long list of their innovations include an extensive line of funeral stationery products featuring the art of Thomas Kinkade, known as the "Painter of Light." Messenger also introduced the industry to the Box Set merchandising concept, the highly personalized LIFE funeral stationery product line and Stationery Builder Software for personalizing and printing stationery products. For more information about Messenger, visit www.messengerstationery.com or call 1-800-827-5151. Also, follow Messenger on Facebook at www.facebook.com/messengerstationery and on Twitter at www.twitter.com/messengerllc.

About Eternal Image

Eternal Image, incorporated in 2006, is headquartered in Farmington Hills, MI. The company is the first and primary manufacturer and marketer of licensed brand image memorial products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball™, STAR TREK®, Precious Moments™, the Vatican Observatory Foundation™, and the Collegiate Licensing Company. In 2010, Eternal Image formed a new division called the New World Gift Company. New World manages the design, manufacturing, and marketing of ancillary products such as liturgical candles, retail memorial candles, registry books, memorial prayer cards, and other gift items. For more information about Eternal Image or New World Gift Company, visit www.eternalimage.net, www.newworldgiftcompany.com, or call 1-888-6-CASKET. Also, you can join us on Facebook at www.facebook.com/eternalimageinc and on Twitter at www.twitter.com/eternalimageinc. Eternal Image is a public company traded on the OTC: Bulletin Board under the ticker symbol ETNL.

The Eternal Image, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7602

Eternal Image's Safe Harbor Statement can be viewed within our most recent 10-K filing, as well as directly on our corporate website by clicking here: http://www.eternalimage.net/safe-harbor-statement/.

CONTACT: Investor Relations Contact
         Tony Fazio, Cambridge Investor Relations; 781/214-9038

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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