updated 6/16/2011 5:46:30 PM ET 2011-06-16T21:46:30

BROOKLYN, N.Y., June 16, 2011 (GLOBE NEWSWIRE) -- With Memorial Day in the past, it's officially summer festival season! Speaking of festivals, Brooklyn based Livetapp, the free mobile concert guide and location based app has partnered with Northside Festival (June 16th – 19th Brooklyn, NY) to add a new twist to this year's festival experience. For Northside Festival, Livetapp has created a special festival guide within the Livetapp mobile app to help fans make the most of the weekend of music, film, art and ideas.

The mobile festival guide gives quick access to the hundreds of Northside Festival music, art, film and ideas conference events. The app helps users find and learn about the musicians, artists and filmmakers involved and manage their festival experience by tracking the artists and events they want to see. In addition, the app gives users the inside scoop on unannounced shows, afterparties and impromptu happy hours. 

Now here is the interesting part. Livetapp combines the usefulness of a complete festival guide with the benefits of a location-based check in app. The Livetapp app gives artists, organizers and sponsors an easy way to communicate with the fans during the festival through special offers, raffles and giveaways. Fans in turn can participate by Checking In at events, showing their support of their favorite artists, and sharing the experience with their friends.

Participating artists are offering free download tracks, silkscreened t-shirts, vinyl records, and CDs to fans that come out to their shows and Check In with the Livetapp app. Venues and sponsors such as Steve Madden are offering drink specials, VIP upgrades at shows, gift certificates and other special offers through the Livetapp platform.

"Northside Festival is a celebration of the flourishing creative community in Brooklyn and we want to make it easier for attendees to experience as much of it as possible," explains Ram Patel, Livetapp founder and president. "Festivals are about bringing people together, a shared experience between the artists on stage, the organizers and sponsors behind the scenes, and the fans in attendance. We want to help foster those relationships in a way that is easy for the artists and organizers, and exciting for the fans."

If you are going to be at Northside Festival this year, you will want to check out this app.

About Livetapp

Livetapp is a mobile event guide that makes it easier to go out and support live music and events. Livetapp helps fans find local events, track their favorite artists and learn about local specials and offers. When at an event, fans can Check In with the Livetapp app to earn cool rewards like artist downloads, drink specials and free tickets.  Based on event attendance and activity, Livetapp makes personalized suggestions to help fans discover new artists and upcoming events they may like. Livetapp is available for iPhone, Android and mobile web for BlackBerry (alpha release). Livetapp is a start-up company based in DUMBO, Brooklyn. Visit www.livetapp.com.

CONTACT: Livetapp
         info@livetapp.com
         www.livetapp.com

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