updated 6/21/2011 8:17:05 AM ET 2011-06-21T12:17:05

TORONTO, June 21, 2011 (GLOBE NEWSWIRE) -- Aspire International Inc. (Pink Sheets:APIT) today announced that it has acquired an equity interest in Eternite International Company Limited, a luxury diamond jewelry provider trading on the Growth Enterprise Market (GEM) of the Hong Kong Stock Exchange.

This investment is the initial facet of a strategic marketing collaboration designed to use Aspire's proven ecommerce platform to introduce Eternite's jewelry product lines to a cash-rich and rapidly-growing online consumer market in mainland China.

Aspire CEO Bok Wong commented, "This is a big step forward in leveraging our developed online platform in a way we believe could substantially increase our revenue and cash flow. We are confident that combining Eternite's product-development abilities with our ecommerce marketing expertise should produce outstanding results for both companies. We expect to launch our first joint initiative shortly."

About Eternite International Company Limited

Eternite International Co. Ltd., through its operating subsidiaries, provides high-quality diamond jewelry on a wholesale basis to customers worldwide. Until the opening of its first retail store in Macau in late 2010, the group operated solely at the wholesale level since the founding of its original company in 1999. Eternite designs and creates a wide assortment of diamond rings, earrings, bracelets, pendants, bangles, and necklaces.

In October of 2009, Eternite was listed on the Growth Enterprise Market (GEM) of the Hong Kong Stock Exchange. It currently trades under the ticker 8351.  For more information visit www.eternity-jewelry.com .

About Aspire International Inc.

Aspire International Inc., www.aspireinternationalinc.com , is a U.S. corporation whose executive offices are in Toronto, Ont., Canada.   Aspire is an emerging holding company focused on resource, ecommerce and hi-tech projects.

Cautionary Note About Our Forward-Looking Statements

All of our statements that contain other than purely historical information, including estimates, projections, statements relating to our business plans, objectives and expected operating results, and the assumptions upon which those statements are based, are "forward-looking statements" within the meaning of applicable federal securities law. Forward-looking statements may generally be identified by words such as "believe", "project", "expect", "may", "estimate", "intend", "plan", "will", "could", and similar expressions. The Private Securities Litigation Reform Act of 1995 contains safe-harbor provisions for forward-looking statements, and we intend that our forward-looking statements be covered by those provisions.

Forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties, both known and unknown, that may cause actual future results to differ materially from those indicated in the forward-looking statements. Our ability to predict future results of current plans or strategies is inherently uncertain. Factors that could have a material adverse affect on our future operations and prospects include, but are not limited to: competition, interest rates, changes in economic conditions, litigation, political and regulatory changes, the cyclical nature of the mining industry, technical issues inherent in the mining process, our ability to attract and retain qualified personnel, the availability of capital and a change in demand for minerals produced. These risks and uncertainties should be considered when evaluating forward-looking statements, and undue reliance should not be placed on such statements.

We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.   More information concerning our business, including additional factors that could materially affect our financial results, may be found in our periodic filings with the SEC ( http://www.sec.gov ).

CONTACT: Investor Relations
         CenterPoint Communications Group, LLC
         Todd Lorenze
         386-775-2020 x 1

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