updated 6/21/2011 9:16:56 AM ET 2011-06-21T13:16:56

SAN FRANCISCO, June 21, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, today announced it has completed the fine-tuning of its marketing and sales campaign for a new mobile phone and service offering targeting the rapidly growing Hispanic market and will now move the campaign into full production mode. The Company has purchased approximately 350 time slots on various Spanish language program television channels for the week and has additional advertising planned for an ongoing basis.

Alo Networks is a wireless phone service designed for the U.S. Hispanic market, which holds the fastest growing population in the Unites States at 50 million people. As part of the offering, subscribers pay a one-time low membership fee of $149 to receive a lifetime bundled package of 250 free domestic calling minutes per month, 100 texts per month, 250 free one-time international minutes and continued discounted or low international calling rates to Latin America. In return, users agree to receive a limited number of targeted advertising content. Alo Networks provides Hispanic consumers with an attractive alternative to expensive international calling cards that often contain substantial hidden fees and other disadvantages. 

Christian Kirsebom, General Manager of YesDTC, Inc., commented, "We are strong believers in the Alo Networks mobile phone offering, having seen the type of overwhelming and enthusiastic customer response for this product offering in the past, something we are fully expecting this week as we launch our new campaign into the marketplace." He continued, "Important to our success will be a new sales oriented call center located in South America, which will be fully capable of handing the mainly Spanish speaking customer base. Since our prior media runs generated huge call volumes, we are expecting to drive thousands of call each week to this new call center operation."

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), Internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials.  The Company's infomercial for its MediPendant product can be seen at www.medipendant.com. Information on NutriFusion can be seen at www.nutrifusion.com and information about the Company's newest offering from Alo Networks can be found at http://www.alonetworks.com/. More information on YesDTC Holdings can be found at www.yesdtc.com.

About Alo Networks

Alo Networks ("Alo") has developed a compelling suite of membership benefits for Hispanic consumers nationwide.  Specifically, as part of its offering, Alo provides users with free mobile phones and minutes, low-cost international calling, payment services, news and entertainment.  In exchange, subscribers pay a modest one-time membership fee and agree to receive targeted information and sponsored content on a daily basis in the form of SMS (text) messages, video clips and/or voice messages.

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

CONTACT:  YesDTC Holdings, Inc.
          Christian Kirsebom
          (925) 247-6666

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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