updated 6/22/2011 3:15:55 AM ET 2011-06-22T07:15:55

BEDFORD, Mass., June 21, 2011 (GLOBE NEWSWIRE) -- The popularity of mobile devices has created a tremendous opportunity for businesses to reach consumers in new ways. While apps may be the rage, mobile communications, especially text messages, are emerging as the preferred communications channel for many consumers. Free to End User (FTEU) text messaging is one of the most effective, but underutilized, technologies in mobile communications. It allows businesses to set up text programs which are entirely free of operator charges to the consumer. This powerful tool is the only way for a business to establish a truly free message service that unlocks new ways of communicating with its customer base. 

FTEU text messaging has proven its value by creating new business models, removing the cost barrier to consumer participation, and complying with legislation for marketing, collections and other processes. But while FTEU text messaging has been used for over a decade by mobile carriers and a small number of large corporations, the technology has remained virtually undiscovered, until now.

In this complimentary one-hour webinar, SoundBite Communications, Inc. (Nasdaq:SDBT) and mBlox will share actionable tips for integrating FTEU text messaging into a proactive customer communications strategy. Attendees will learn:

  • Success stories about companies that have implemented FTEU text messaging campaigns
  • Why text messaging is an important and valuable element, and how it can be done cost-effectively for the company and its customers
  • How companies should integrate different components of the mobile ecosystem into their communications strategy across the full customer lifecycle
WHEN: Wednesday, June 22, 2011 at 1:00 p.m. ET      
                 
REGISTER: Register Here            
                 
WHO: Alan Berrey, Vice President of Emerging Solutions, SoundBite Communications
  Damian Cowell, Head of Product Marketing, Americas & Asia Pacific, mBlox

About SoundBite Communications

SoundBite Communications is a leading global provider of cloud-based, multi-channel proactive customer communications solutions designed to transform the way organizations communicate throughout the customer lifecycle to build trusted, lifelong and profitable relationships.  Clients can leverage SoundBite's proactive customer communications offering and expertise in designing, executing and optimizing communications strategies to engage in relevant customer interactions that deliver long-term business value. Visit SoundBite.com for more information.

The SoundBite Communications, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4393

SoundBite is a registered service mark of SoundBite Communications, Inc.

(SDBT-G)

About mBlox

Founded in 1999, mBlox is the leader in mobile transactions, managing a global network that operates in more than 180 countries and maintains more than 650 mobile operator connections. mBlox accelerates mobile payments and enables rich mobile interaction and communication between brands and consumers. The company performed 4.4 billion mobile transactions in 2010, working with a wide range of customers, including financial institutions, transportation firms, media companies, and consumer brands. 

CONTACT: Media Contacts:
         
         Marie Ruzzo
         SoundBite Communications
         +1 781 897 2632
         mruzzo@SoundBite.com
         
         Julie Goldman or Michael McDonough
         Schwartz Communications
         +1 781 684 0770
         SoundBite@schwartz-pr.com

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