updated 6/22/2011 8:45:56 AM ET 2011-06-22T12:45:56

BELLEVUE, Wash., June 22, 2011 (GLOBE NEWSWIRE) -- Vested Outsourcing and lead researcher Kate Vitasek made the World Trade Magazine's prestigious list of people, places and things influencing the world of trade.

World Trade Magazine selected 51 candidates, including Vitasek, who are transforming product design, corporate stewardship, carbon footprinting, renewable energy and technology, dramatically impacting global supply chains as they pertain to sustainability.

The award recognizes direct and indirect contributions toward shaping the ever-evolving global supply chain. Noting Vitasek's concept of Vested Outsourcing, the World Trade Magazine describes it as a business model promoting collaboration between companies and service providers rather than the conventional outsourcing model that requires purchasing outsourcing services for a fee.

Vested Outsourcing derives its name from its hallmark collaborative approach through which companies and their service providers have a vested interest in each other's success. The Vested Outsourcing business model is based on award- winning research and field work funded by the U.S. Air Force and conducted by The University of Tennessee Center for Executive Education, which was the recipient of the 2011 North American Supply Chain Excellence Academic Advancement Award for its work on performance-based approaches.

Built on a flexible framework that lays the foundational structure for the parties to come together and create a shared vision, Vested Outsourcing methodology fosters an anticipatory lens, shares evolving expertise, manages change and fosters the required behavior for both parties to drive innovation and mitigate risk.

According to Vitasek, author of Vested Outsourcing: Five Rules That Will Transform Outsourcing, "Together, companies and vendors using the Vested approach develop agreements and relationships in which both parties' interests are aligned, and thus they are vested in each others' success," Vitasek explains.

"After experiencing how well the Vested business model works, companies regard conventional outsourcing and supplier relationships as old-school, impersonal and outdated. The Vested model is built on a flexible framework and allows the creation of value systems that have the ability to transform every industry and society."


Kate Vitasek is an internationally recognized innovator in the practice of supply chain management and outsourcing. Vitasek's approaches and insights have been widely published with more than 150 articles in respected academic and trade journals, including the Journal of Business Logistics, Supply Chain Management Review, Inside Supply Management, Forbes, Chief Executive Magazine and Aviation Week. She also hosts the Expert Insight blog for DC Velocity and is a columnist for Outsourcing Magazine. Her book is a must-read for practitioners on how to outsource better: Vested Outsourcing: Five Rules That Will Transform Outsourcing.

Vitasek is a faculty member and lead researcher at the University of Tennessee's Center for Executive Education as well as a guest lecturer at dozens of universities. She's been recognized as "Woman on the Move in Trade and Transportation" for her leadership in the profession and was honored as a "Woman of International Influence" by Global Executive Women. She has served on the board of directors for the Council of Supply Chain Management Professionals and has been called a "rainmaker" for her tireless effort in educating the supply chain profession.

CONTACT: Elizabeth Kanna

PHONE: 916-473-9798

E-MAIL: press@vestedoutsourcing.com

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