updated 6/22/2011 10:16:49 AM ET 2011-06-22T14:16:49

SAN DIEGO, June 22, 2011 (GLOBE NEWSWIRE) -- Eufora Intl's new Powder Lift is a unique, weightless volumizing solution that gives consumers a new and different way to get great volume and lift at the scalp. Hitting salon shelves in June 2011, Powder Lift incorporates Eufora's signature Certified Organic Aloe Vera with a unique ionic repulsion technology that turns liquid into powder then back into liquid during use. It's a powder that's really 90 percent liquid!
 
This versatile styling innovation uses ionic repulsion to thicken hair and deliver a lightweight, natural feeling texture with a matte finish.  It's a perfect solution for creating bigger styles and crown bump without any tacky or drying feeling.

What is ionic repulsion? Everything has a charge; positive or negative. When two molecules come together they either attract or repel one another. In Powder Lift™ here is how this works… Most are familiar with hair conditioners that attract moisturizing ingredients to the hair.  This is because they are Cationic, which means they have a positive charge and thus attracted to hair. Powder Lift™ technology from Eufora utilizes negative ion technology to make hair strands repel each other. Powder Lift ™ attaches to hair strands and when this happens each hair strand is coated with a negative charge, which means they repel each other (ionic repulsion) and create fullness and volume.

Powder Lift™ also absorbs excessive oil from the hair giving an added benefit of a dry shampoo but provides moisture and healing benefits too due to the Certified Organic Aloe. A light dusting of Eufora's new Powder Lift™, instantly refreshes hair for a fuller "just washed" look.

Powder Lift™ can be used multiple ways for great results:
    ⁃    Sprinkle product directly onto hair roots and massage to create lift and absorb excess oil to refresh style. Layer to create maximum volume and texture.
    ⁃    Shake product into hands and rake through hair for all-over texture.  Makes fine hair feel thick and full instantly without a tacky product feel.
    ⁃    Blend into other styling and finishing products for extra hold and volume.

While most volumizing products can dry and damage the hair, this people and planet friendly product volumizes while providing healthful hair benefits with key natural and eco-friendly ingredients.

Key Ingredients include:
    ⁃    Aloe Barbedensis Leaf Juice – Adds moisture and is beneficial for hair and scalp health
    ⁃    Soy Protein – Enhances hair manageability, body and texture, Improves hair strength
    ⁃    Panthenol – Vitamin Pro-B5 improves hair condition without weight
    ⁃    Silica Silylat – Derived from sand provides excellent oil absorption
    ⁃    Malt Dextrin – Starch that provides conditioning benefits to the hair

Where to Shop:  The suggested retail price is $22.00.  For more information on where to shop, visit www.eufora.net.   

About Eufora

Since launching over a decade ago, Eufora has built a reputation for providing unique, top performance "People and Planet Friendly" products and is now one of North America's fastest growing salon professional brands. Eufora utilizes the most advanced botanical, vitamin and non-carcinogenic ingredients available with scientifically proven benefits to the hair, scalp and skin, as well as pure essential oils for a true aromatherapy experience. Cofounders, Don and Beth Bewley are proud to have created a company that provides products with unparalleled performance that respect the environment and your health. For more information contact 1-800-638-3672 or visit www.eufora.net.

CONTACT:

Mia West

619.501.2756

mwest@west-pr.com  

This information was brought to you by Cision http://www.cisionwire.com

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