updated 6/23/2011 9:17:03 AM ET 2011-06-23T13:17:03

WOBURN, Mass., June 23, 2011 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), developer of the award-winning iAPPS web engagement management (WEM) platform and interactive technology solutions, sees continued growing demand for license sales of its Cloud-based product offerings. According to IT analytics firm IDC, up to 46 percent of all new IT spending will go towards public cloud services by 2015, a growth in dollar terms to $72.9 billion from an already impressive $21.9 billion in 2010. Companies are moving en masse to embrace efficient and cost effective WEM strategies and seeking easy-to-use, business-focused CMS platforms on which to integrate them. Because of this and the ongoing trend where corporate marketing teams are driving more web technology decisions and viewing Cloud solutions as a viable option, Bridgeline sees continued growth in the Cloud-based option for their popular iAPPS products.

"We've managed our public site SunChemical.com within the iAPPS Cloud infrastructure for a couple of years now," says Geoff Smith, Corporate Marketing Manager at Sun Chemical Corporation. "Developing and updating our site content and email marketing campaigns with the iAPPS product modules has been extremely efficient, and the overall benefit of not having to worry about managing a server environment and all the added work that goes along with that, such as updating software patches, has been a huge plus."

This quick, upward business trend makes sense, and forecasts for continued rapid growth are not at all unrealistic due to the many advantages cloud-based WEM solutions like iAPPS can offer. These include:

  • Time to Market – new deployments, as well as updates or enhancements to existing implementations, can take far less time on cloud-based CMS platforms. iAPPS was developed with the overarching purpose of creating and optimizing effective multichannel WEM strategies. This focus has resulted in a fast, easy deployment process when compared to the complexity often associated with in-house development and third-party integration with eCommerce, email marketing, or web analytics products that are already core offerings within the iAPPS Product Suite.
  • Return on Investment – the ability to spread licensing costs out over a longer period of time and not recognize a capital expenditure (versus a subscription service that can be recognized as an operating expenditure) offers real business benefit for Cloud customers. Additionally, the lower costs associated with hardware and infrastructure management and maintenance can positively impact ROI models.
  • Integration – Successful WEM solutions require deep integration across multiple channels and a cloud-based solution offers an effective means to leverage that integration. Built-in integration points with other Cloud-based solutions like Salesforce.com make operating exclusively in the Cloud a viable option.
  • Support – Cloud environments are continuously optimized for economy, speed and scalability, and are built on the most appropriate platforms to support their services in the most efficient way possible. Not having to shoulder the complexity and cost to maintain and support your own infrastructure, but being able to rely on a shared, always up environment like iAPPS lets businesses spend time focusing on what they do best, executing marketing and business initiatives, not deploying software patches or upgrades. Bridgeline handles all of that for their Cloud-based iAPPS customers.

"Our customers are looking for faster and more efficient deployments of their web marketing initiatives," says Brett Zucker, Chief Technology Officer at Bridgeline Digital. "And as more and more of our customers are from marketing and business units, not IT, they require hassle-free hosting and site maintenance, something an iAPPS Cloud deployment readily offers them."

As the move toward the Cloud continues to build momentum across the global business landscape, and the importance of an intelligent, strategic WEM platform simultaneously grows, the advantage of adopting the cross-section of these two trends has become more and more evident. iAPPS provides not only a state-of-the-art Cloud-based environment but also delivers an award-winning Product Suite with best-in-class SEO, ease-of-use, and cross-functional integration that lets businesses benefit from shorter deployments, greater ability to hit ROI targets and lower support and infrastructure requirements.

About Bridgeline Digital

Bridgeline Digital is a developer of an award-winning web experience management product suite and award-winning interactive business technology solutions that help customers leverage best in class web-based technologies to achieve their business objectives. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, eCommerce, eMarketing, and Analytics capabilities into the heart of websites, online stores, intranets, extranets, and portals – enabling business users to swiftly enhance and optimize the value of their web properties.

Combined with award-winning interactive technology development services by Microsoft Gold-Certified development teams, Bridgeline Digital helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, e-commerce development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Digital is headquartered near Boston, with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Washington, D.C., and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Sun Chemical, Honeywell, Healthcore, LG Electronics, Marriott International, Berkshire Life, PODS, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, and the American Academy of Pediatrics. To learn more about Bridgeline, please visit www.bridgelinedigital.com .

The iAPPS logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9801

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions including the risks described in our filings with the Securities and Exchange Commission that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. We expressly disclaim any obligation to update any forward-looking statement.

CONTACT: Brian Bolton
         Bridgeline Digital, Inc.
         Vice President of Marketing

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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