updated 6/23/2011 1:16:57 PM ET 2011-06-23T17:16:57

NEW YORK, June 23, 2011 (GLOBE NEWSWIRE) -- EmPower Research today announced the launch of its Social Media-based solution to identify, profile, track and map online influencers for healthcare and pharmaceutical industries.

"The physician is no longer the only influencer." said Debjani Deb, Managing Partner. She added, "Traditionally, healthcare and pharmaceutical companies have engaged with physician Key Opinion Leaders (KOL) to influence their stakeholder community. However, the profile of an opinion leader has completed changed considering the growing number of individuals researching health information online and the advent of social media."

Today, new and diverse groups of online influencers are steadily emerging such as patients, advocacy groups, care givers, payers, policy makers, professional associations, and healthcare information portals. EmPower Research's Online KOL solution helps healthcare and pharmaceutical companies identify, rank, track and map such online influencers.

Vrinda Deval, Senior Director-Business Development said, "Having provided social media-based insights to leading pharmaceutical companies globally, we are bringing a solution that has tremendous relevance and value to marketers."

"EmPower Research's ability to measure the impact of Online KOLs makes the solution comprehensive, empowering marketers to tweak their strategies accordingly."

The Online KOL solution will be available in three levels to suit client's unique needs. For more information, visit http://empowerresearch.com/html/solutions/online_kol.html

About EmPower Research

EmPower Research is an integrated media and business research company headquartered in New York. We help our clients understand stakeholder perceptions and needs, empowering them to service their customers better. We use proprietary methodologies to listen and learn about conversations in the client ecosystem, deriving real insights for active stakeholder engagement. Unlike other listening solution providers, EmPower Research combines its technological prowess with human intelligence. This way, we deliver insights that are actionable and customized to meet clients' needs.

Contact Information:

Sanjay Kirimanjeshwar

Senior Manager – Marketing and Communications

ksanjay@empowerresearch.com

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